Research Lead - Public Opinion Segmentation

Research Lead - Public Opinion Segmentation

Our Common Home is seeking a senior Research Lead to direct its flagship audience segmentation study in Italy. The consultant will drive qualitative and quantitative research to generate clear insights on the values, motivations, and narratives shaping Italian society.

About Our Common Home

Our Common Home promotes civic participation to build solutions for our changing natural environment by partnering with civic organisations and institutions in Italy. The goal is to strengthen stewardship and reach a political consensus on preserving the environment.

Purpose of the Role

Lead the delivery of a multi-phase research project that includes exploratory qualitative research, a national quantitative survey with segmentation analysis, and a final qualitative profiling phase.

Key Responsibilities

• Project Set-up & Planning: Develop timelines, budgets, workplans, and manage external partners.
• Research Design & Technical Leadership: Oversee study design, instrument creation and uphold methodological rigour.
• Analysis & Sense-Making: Lead quantitative and qualitative analysis integrating data into actionable insights.
• Outputs & Deliverables: Design research outputs and collaborate on data visualisation and storytelling.
• Collaboration & Quality Assurance: Ensure alignment with global standards and maintain proactive project communication.

Experience & Qualifications

The ideal candidate has over 7 years of experience in applied qualitative and mixed-methods research with exceptional expertise in segmentation studies, instrument design for diverse Italian populations, and a deep understanding of Italy's political and cultural dynamics. Fluency in both Italian and English is required.

Key skills/competency

• Research
• Segmentation
• Qualitative
• Quantitative
• Analysis
• Methodology
• Data Collection
• Italian Context
• Strategic Insights
• Communication