Marketing & Communications Manager

About the Role

Reporting directly to the Head of Brand Marketing & Communications, you will be responsible for supporting the implementation of go-to-market activities across the globe, always maximizing opportunities for our brand. Supporting with planning and implementing the marketing calendar, you will ensure our core brand messages are amplified through all key global markets via Advertising, PR, Events, CRM, and wider brand and retail marketing activity. Working alongside key internal stakeholders, partners, and wholesale key accounts, you will support the rollout of expanding the brand with an ever-growing global footprint whilst building a bold and engaging brand image. With a strong focus on campaign excellence, operational rigor, and brand impact, this role supports the continued growth of the brand across established and emerging international markets.

General Responsibilities

Campaign & Marketing Project Management

• Lead end-to-end campaign and launch planning, owning timelines, critical paths, and deliverables across all channels.
• Coordinate cross-functional stakeholders to ensure campaigns are delivered on time, on brand, and on budget.
• Own marketing calendars and ensure accuracy, visibility, and alignment across global markets.
• Manage campaign budgets, tracking spend, forecasting, and reporting against plans.
• Provide campaign performance reporting and insights to inform future activity.

Advertising & Media

• Support the negotiation and delivery of advertising and media partnerships across print, digital, OOH, and broadcast channels.
• Manage creative briefs, approvals, and production timelines to support media investments in key global markets.
• Coordinate booking orders, contracts, and payment plans in collaboration with finance and agency partners.
• Work with senior stakeholders to incorporate market, consumer, and performance insights into media and creative planning.
• Track brand health and media KPIs, producing monthly reports for business reviews.

PR & Events

• Manage day-to-day press office operations alongside regional PR agencies across the UK, US, Europe, Middle East, and Australia.
• Coordinate PR samples for media, influencer, and editorial opportunities to maximize coverage and visibility.
• Plan and deliver brand and press events, from briefing and production through to guest management and execution.
• Create and distribute PR assets including press releases, invitations, and briefing documents.
• Maintain PR reporting, tracking coverage, reach, and impact, and sharing insights with the wider business.

Influencer & KOL Marketing

• Oversee the execution of the influencer and KOL strategy in partnership with external agencies.
• Manage relationships, briefs, timelines, and deliverables for influencer campaigns across priority markets.
• Coordinate direct influencer and KOL gifting and content initiatives to drive brand awareness and engagement.
• Maintain and evolve the global KOL database.
• Produce monthly, quarterly, and campaign-level reporting on influencer performance and ROI.

Community & Retail Marketing

• Plan and deliver local marketing initiatives for store openings, pop-ups, and key trading moments.
• Partner with retail, sales, and VM teams to ensure impactful launches and strong commercial outcomes.
• Support recruitment, stylist, and personal shopper programs to drive community engagement and customer acquisition.
• Coordinate exclusive product or collaboration initiatives for key openings, regions, and partnerships.

Marketing Operations & Administration

• Create and manage marketing budgets, ensuring accurate forecasting and reconciliation of spend.
• Raise purchase orders, manage supplier relationships, and coordinate payments with finance teams.
• Track gifting budgets and inventory by market.
• Ensure campaign assets and materials are distributed accurately to markets and retail teams.
• Maintain core marketing trackers, calendars, and reporting tools.

Candidate Profile

Advertising

• Must have hands-on experience managing and operating publisher advertising, including print and digital placements.
• Experience supporting or owning media plans, bookings, insertion orders, contracts, and delivery schedules.
• Comfortable managing creative assets through briefing, approvals, and delivery to meet publisher deadlines.
• Experience tracking performance and supporting reporting against agreed media objectives.

PR Operation

• Must have experience in day-to-day PR operations, either inhouse or agency side.
• Confident supporting press office activity, including handling requests, sample trafficking, gifting, and press appointments.
• Experience coordinating PR assets such as press releases, invitations, and supporting materials.
• Comfortable working with regional PR agencies and contributing to monthly PR reporting and coverage analysis.

Event Management

• Proven experience supporting or managing event production across brand launches, press events, retail events, or activations.
• Experience managing guest lists, RSVPs, invitations, and onsite logistics.
• Confident coordinating suppliers, venues, talent, gifting, and event timelines to ensure smooth execution.
• Experience supporting post-event reporting and evaluation.

Project Management

• Must have experience owning critical paths for campaigns or projects, ensuring activity is delivered on time and to plan.
• Proven ability to manage budgets, timelines, stakeholders, and approvals across multiple projects simultaneously.
• Confident working with internal teams such as brand, PR, retail, VM, creative, finance, and external partners.
• Experience identifying risks, troubleshooting issues, and keeping projects on track through proactive communication.

Skills

• Excellent project management, organisational skills, and attention to detail in a fast-paced environment. Previous experience with Asana and Netsuite preferred.
• Personally flexible and consultative, able to build strong and credible relationships with internal and external stakeholders.
• Skilled in Microsoft Excel – able to build pivot tables and budget sheets effectively.
• Knowledge of the fashion retail industry and various distribution models.
• Experience in managing project budgets and critical paths.
• Curiosity for the luxury fashion market, including competitor brands and key multi-brand retailers.
• Understanding of key marketing functions including PR, advertising, digital marketing, CRM, social media, and events.
• Strong written and verbal communication skills. Fluent English is essential.
• Degree educated or above, ideally in a relevant related field.
• Strong desire and/or track record to 'make a difference'.
• French, Spanish, German language beneficial but not required.

What We Offer

• Being part of a diverse working environment of people who we learn from every day.
• The chance to train and develop your skills in a fast-working environment.
• Competitive benefits package:
• Physical wellbeing: Private medical insurance covering pre-existing medical conditions and the ability to add family members, an online GP app with 24/7 appointments, available within 24 hours, and cycle scheme participation for tax-exempt bike and/or accessories purchase.
• Financial wellbeing: Company pension scheme.
• Lifestyle: Orlebar Brown and CHANEL product discounts and employee-only sales.
• Employee Recognition: Service award incentives, 1-week office closure in August to practice what we preach (paid leave and separate from 25 days annual leave plus UK public holidays).

It’s never just a job at Orlebar Brown. It’s a way of life. We live and breathe our brand values – Tailored, Vibrant and Brave. Our team define who we are and how we get the job done.

At Orlebar Brown, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience, and potential you could bring to Orlebar Brown.

Direct applications only. Recruitment agencies – thanks for reading – but we’ve got this one covered!

Key skills/competency

• Marketing Campaign Management
• Project Management
• PR & Communications
• Event Planning
• Influencer Marketing
• Budget Management
• Digital Advertising
• Retail Marketing
• Brand Building
• Stakeholder Management