Integrated Marketing Manager

About The Team

Like every team at OpenAI, the Marketing team contributes to our broader mission of ensuring responsible and widespread adoption of artificial intelligence. With that aim in mind, we are responsible for developing and executing strategies that drive awareness, engagement, and usage for OpenAI’s products and platform amongst our core audiences. We take a data-driven approach to understand our customers' needs and challenges, ensuring that their voices are reflected in product development and messaging. We then partner closely with Product, Engineering, Research, Comms, and Design teams to create a cohesive customer experience across all our channels. Our focus extends beyond just promoting product features; we aim to provide valuable insights and resources that help our users make the most out of AI technologies.

About The Role

We are seeking an Integrated Marketing Manager that can lead the development and execution of multi-channel marketing campaigns that drive awareness, engagement, and conversion across our key audiences. This role is perfect for a creative thinker and skilled collaborator who thrives bringing together different teams for a common goal in an ever-changing environment.

Our ideal candidate will deliver results in support of company goals by developing marketing strategies to grow consumer, enterprise and developer audiences and will work highly cross-functionally to bring those plans to life.

This role will bring the vision, organizational clarity, and strategic direction needed to elevate scaled marketing efforts, making a tangible difference in how we communicate our value to diverse audiences.

In This Role You Will

• Guide Integrated Campaign Strategy: Work closely with Business, Product and Marketing Strategy to develop and execute marketing campaign plan that align with business goals and span paid, owned and earned channels.
• Campaign Management: Own the end-to-end planning and execution of integrated campaigns - from brief and conceptual development to stakeholder alignment, flawless execution, launch and post-campaign analysis.
• Creative Excellence: Partner with Creative Teams - both internal and agencies - to cultivate the right space for creative risk taking in service of iconic work.
• Cross-Functional Collaboration: Partner closely with teams across Product, Product Marketing, GTM, Comms, and Global Affairs to bring campaigns to life for maximum impact.

You Might Thrive In This Role If You Have

• Experience: 8+ years of experience in marketing and advertising agencies with at least 3 years in an integrated or campaign-focused role.
• Campaign Management Success: Proven success managing cross-channel campaigns across digital, social, email, paid media, and events. Strong understanding of content marketing, customer journey mapping, as well as excellent project management skills.
• Traditional + Digital Marketing Expertise: Proficiency across channels, including TV, OOH, social, content, performance marketing, and events.
• Communication Excellence: Strong ability to communicate and influence at an executive level, with fluency in adapting messaging to different cultural contexts.
• Agility & Adaptability: Comfortable working in a fast-paced, evolving environment with the ability to pivot strategies based on market dynamics.

Preferred Qualifications

• Passion for storytelling and connecting brand with audience.
• A test-and-learn mindset with a focus on continuous improvement.
• Familiarity with AI and emerging technology marketing trends.

Key skills/competency

• Integrated Marketing
• Campaign Management
• Cross-channel Marketing
• Digital Marketing
• Content Marketing
• Project Management
• Storytelling
• Stakeholder Alignment
• Data-driven Marketing
• AI Technology Marketing