Head of Creative, Visual AI

About The Team

OpenAI didn't begin as a traditional company. It began as an idea: that artificial intelligence could be developed in a way that benefits everyone. As a creative team, our role is to help make sure the work behind that idea is understood, as it leaves the lab and meets the world.

This company works at the frontier of intelligence. Like any frontier, it's unfinished, constantly shifting, and still being explored. Our job is to stay close to that uncertainty and help shape how this story gets told, in a way that feels grounded and human. We do this through campaigns, launches, films, brand systems, and work that doesn't fit neatly into any of those categories yet. This team is for people who want to help shape something from the beginning.

About The Role

We're looking for an experienced Creative Director to lead the vision and expression of OpenAI's visual models and tools across Marketing—from Product Launches to Storytelling and Campaigns, Content and Experiences that show what's possible when cutting-edge AI meets real human imagination.

This role sits at the intersection of Product Thinking and AI-native Craft. You'll work closely with Product, Research, Marketing and external partners to translate frontier capabilities into clear, compelling creative work—and to help define how visual AI is understood and experienced by the world.

We're seeking a creative leader who is conceptually rigorous, visually and narratively strong, and deeply collaborative—someone who can set direction amid ambiguity, bring others with them, and raise the bar for how our models (including Sora, ChatGPT and current and upcoming multimodal tools) show up across brand and marketing touch points.

In this role, you will

• Set and own the creative vision for marketing OpenAI’s visual AI models across product storytelling, launches, campaigns, content and experiential/digital moments.
• Define “what great looks like” for AI-native storytelling across formats—including video, motion, interactive and emerging mediums.
• Translate product capabilities and research breakthroughs into creative frameworks, narratives and breakthrough concepts that are accessible, human, and culturally resonant.
• Lead work from early creative strategy through execution, ensuring ideas remain strong as constraints, inputs, and timelines evolve.
• Establish and maintain a high bar for craft, concept, storytelling, and coherence across all creative outputs.
• Develop strong relationships with Product and Research to turn technical possibility into creative possibility—helping shape demos, showcases and proof-of-concept examples that set the tone for the ecosystem.
• Lead the visual creative strategy and storytelling for strategic partner launches, translating joint value into clear, inspiring narratives across partner and OpenAI channels.
• Design and direct partner-facing showcases and flagship examples (demo films, creator collaborations, interactive experiences) that credibly demonstrate capability and creative potential.
• Partner with Product Design to bring a narrative and brand perspective into user-facing experiences when appropriate, ensuring cohesion between product expression and marketing storytelling.
• Shape how OpenAI’s visual models show up in the world through distinctive creative systems (visual language, motion principles, editorial style, scalable formats and tool-informed workflows).
• Create a culture of learning-by-making, including regular demos and show-and-tells that help the team build confidence using AI tools without losing craft, originality or authorship.
• Balance big-picture thinking with hands-on creative involvement, knowing when to direct and when to dive in.
• Navigate ambiguity, competing inputs, and high-stakes environments with clarity and composure.
• Act as a trusted creative partner to cross-functional and executive stakeholders, aligning creative work to company priorities.

You might thrive in this role if you

• Have 10+ years of creative leadership experience, with a distinctive portfolio that demonstrates high craft, conceptual clarity and impact across mediums.
• Have experience setting creative vision — not just executing against briefs — for complex, high-visibility initiatives.
• Bring strong narrative and conceptual skills, with the ability to translate abstract or technical ideas into human-centered stories.
• Are fluent across multiple creative channels, including brand campaigns, digital, content, experiential, and storytelling.
• Are equally comfortable setting direction and getting hands-on when needed.
• Have a refined creative point of view and can articulate it clearly to teams and stakeholders.
• Are a collaborative, empathetic leader who elevates teams through clarity, trust, and thoughtful feedback.
• Are excited to lead creative teams through new tools and new mediums as someone who can translate capability into creative possibility.
• Balance creativity with rigor, strategic thinking, and a strong sense of brand responsibility.
• Are energized by the role of creativity in shaping how transformative technology meets the world.

Nice to Have

• Experience working closely with product, engineering, or research teams on emerging technologies.
• Hands on experience building films or campaigns with AI tools.
• Familiarity with AI-enabled creative workflows (prompting, interactive generation, evaluation, creative tooling, asset pipelines).
• Experience evolving or stewarding large-scale brand systems across many touch points.
• Experience leading agencies, studios, and production partners globally.
• A passion for mentoring and developing creative talent.

Key skills/competency

• Creative Direction
• Visual AI
• Product Launches
• Storytelling
• Marketing Strategy
• Brand Systems
• Multimodal AI
• Partner Relations
• Cross-functional Collaboration
• Conceptual Clarity