Growth Manager, Lifecycle Marketing

Growth Manager, Lifecycle Marketing at OpenAI

At OpenAI, the Growth team is dedicated to driving user and revenue growth across ChatGPT's consumer and business segments globally. We cover the entire funnel, from awareness and acquisition to activation, retention, and expansion. This is achieved through surface optimizations, in-product funnel improvements, actionable insights, disciplined experimentation, global performance marketing, and innovative AI-powered workflows.

We are looking for a full-funnel 'growth athlete' with deep expertise in email, notifications, and lifecycle growth initiatives. In this role, you will design and scale this motion and its associated campaigns across ChatGPT user journeys, utilizing rigorous analytical thinking and high-velocity experimentation. The team thrives on rapid testing, precise measurement, and creative problem-solving, always prioritizing user value in decision-making.

You will own email, notification, and lifecycle growth programs from end-to-end—covering strategy, creative development, deployment, measurement, and iteration. This is a highly cross-functional position requiring close collaboration with engineering, product, data science, and design teams to drive engagement, retention, and monetization through these vital growth levers.

This role is based in San Francisco, CA or New York, NY. OpenAI operates a hybrid work model, requiring 3 days in the office per week, and offers relocation assistance to new employees.

In This Role, You Will

• Design, launch, and optimize global lifecycle tests and programs (email, push notifications, in-app messaging) to drive activation, engagement, and retention across B2C and B2B segments.
• Own end-to-end messaging strategy, including audience segmentation, personalized journeys, channel selection, and timing to maximize conversion and long-term value.
• Develop testing roadmaps for lifecycle campaigns, running A/B and multivariate experiments to improve open rates, click-through rates, and downstream metrics such as paid conversion, DAU/WAU impact, and LTV.
• Partner with product and engineering to enhance messaging infrastructure (event triggers, experimentation tools, data pipelines) and enable sophisticated targeting and automation.
• Build and maintain funnel performance dashboards to surface opportunities and guide prioritization.
• Collaborate with creative and design teams to craft compelling copy and visuals that reinforce ChatGPT’s brand and value proposition while driving measurable outcomes.
• Leverage AI-powered workflows to personalize communications at scale, using predictive models to optimize content, timing, and delivery.
• Partner with data science to develop attribution models and measure the incremental impact of these growth levers. Share these learnings with the broader organization.

You Might Thrive In This Role If You Are/have

• 8+ years of growth experience spanning both consumer (B2C) and business (B2B) products, with a track record of scaling email, push, and in-app messaging platforms and growth initiatives driving activation, engagement, and paid conversion.
• Deep expertise in audience segmentation, targeting, and multi-channel orchestration (email, push, in-app, SMS) across self-serve consumer funnels and multi-stakeholder B2B purchase journeys.
• Hands-on experience with automation, email, and messaging platforms (e.g., SendGrid, Braze, Iterable, Customer.io, Marketo) and comfort working with APIs, event triggers, and CRM data.
• Proven ability to design and interpret experimentation and measurement frameworks—A/B tests, multivariate testing, and incrementality studies—to optimize lifecycle touchpoints across different customer types.
• Strong analytical skills with the ability to model consumer funnels and lead-to-customer pipelines, leveraging data to identify growth opportunities and measure impact.
• Demonstrated success collaborating cross-functionally with product, engineering, design, sales, and analytics teams to build scalable lifecycle programs and nurture both individual users and enterprise accounts.
• Ability to balance strategic planning with tactical execution—from high-level journey mapping/opportunity sizing to writing copy, QAing campaigns, and optimizing workflows directly in messaging platforms.
• Familiarity with AI-powered personalization/workflows and predictive modeling is a strong plus.
• A test-and-learn mindset and comfort operating in a fast-paced, highly iterative environment.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

Key skills/competency

• Lifecycle Marketing
• Email Marketing
• Push Notifications
• In-App Messaging
• A/B Testing
• Audience Segmentation
• Data Analysis
• Growth Strategy
• Cross-functional Collaboration
• AI-Powered Personalization