LinkedIn Content Lead
Open Insurance
Job Overview
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Job Description
About Open Insurance
Open Insurance is an innovative organization committed to transforming the insurance industry through cutting-edge technology and forward-thinking solutions. Our mission is to create a transparent ecosystem that fosters trust and enhances customer experiences. By driving industry-wide collaboration, we empower companies and individuals with seamless access to insurance services. We value creativity, inclusivity, and progress, striving to shape the future of insurance with a customer-first approach.
The Role
We’re scaling our founder and executive presence on LinkedIn, and we need someone exceptional to lead it. This is a writing-first role. You’ll shape how our leadership shows up online, turning raw ideas into sharp, high-performing content that builds authority and drives attention. If you think in hooks, write with precision, and understand how LinkedIn actually works, this is for you.
What You’ll Do
- Ghostwrite posts, threads, and replies for the CEO and leadership
- Turn rough ideas into polished, post-ready content
- Develop content angles, hooks, and narratives that perform
- Maintain distinct executive voices while keeping content human and credible
- Partner closely with marketing + founders on strategy and messaging
- Track performance and continuously refine based on what works
- Stay ahead of trends, competitors, and LinkedIn culture
What We’re Looking For
- Exceptional writing and editing skills
- Deep understanding of LinkedIn content (what works + why)
- Strong content instincts: education, conversion, or brand-building
- Ability to move fast without sacrificing quality
- Comfortable ghostwriting (ego-free execution)
- Strategic thinker who can also execute
- Proficiency in using AI to enhance speed and originality
Nice to Have
- Experience writing for founders or C-Level executives
- Background in B2B, proptech, fintech, or startups
- Strong taste (you read, watch, and think deeply)
Important Considerations
This is a true writing role. Original thinking and authorship are non-negotiable. There is a written assessment as part of the process.
Compensation & Setup
- Competitive salary
- Remote (LATAM preferred, EST overlap)
- Fast-paced, high-talent environment
- Quarterly offsites
Key skills/competency
- LinkedIn Content Strategy
- Executive Ghostwriting
- Content Creation
- Copywriting
- Digital Marketing
- Social Media Management
- Content Performance Analysis
- Brand Voice Development
- AI Content Augmentation
- Startup Marketing
How to Get Hired at Open Insurance
- Tailor your resume: Highlight ghostwriting, executive communication, and LinkedIn strategy experience.
- Showcase your portfolio: Include examples of high-performing LinkedIn content or executive communications.
- Ace the writing assessment: Demonstrate original thought, strong writing, and LinkedIn platform knowledge.
- Emphasize AI skills: Mention your ability to use AI for speed and originality.
- Research Open Insurance: Understand their mission and how your skills align with their goals.
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