Product Marketing Manager
OnTarget Communications · Center District, Israel
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- On site
- Full-time
- $140,000 / year
- Center District, Israel
Job highlights
- Manage semiconductor product lifecycle from concept to end-of-life.
- Drive customer and market engagement for new opportunities.
- Define product roadmaps based on market and customer needs.
- Collaborate with engineering on product requirements and features.
- Build business cases and manage product budgets effectively.
About the role
Product Marketing Manager
OnTarget Communications is seeking a Product Marketing Manager to join our team in Herzliya. This is a full-time, fully employed position requiring on-site presence.
Customer & Market Engagement
- Act as the primary for customer interactions across technical and commercial topics.
- Maintain existing customer relationships and identify new product, application, and market opportunities.
- Coordinate between customers, sales, engineering, and internal teams to align priorities and execution.
- Lead technical discussions with customers to gather requirements, validate use cases, and provide solutions.
- Support product positioning through targeted internal and external marketing initiatives.
- Track industry trends, competitor offerings, and technology developments in the semiconductor and cloud markets.
- Manage relationships with key partners, suppliers, and ecosystem stakeholders.
Product Strategy & Lifecycle Management
- Define and maintain product roadmaps aligned with customer needs, market conditions, and business goals.
- Translate market and customer input into clear product requirements in collaboration with engineering.
- Own products through their full lifecycle, from concept and launch to sustainment and end‑of‑life.
- Prioritize features based on customer value, technical feasibility, and business impact.
- Lead cross‑functional development efforts to ensure on‑time delivery and execution predictability.
- Build business cases for new initiatives, including cost, pricing, and value assessment.
- Manage budgets with focus on cost control and pricing alignment.
Requirements
- BSc in Electrical Engineering or Computer Science - MSc an advantage.
- 10+ years of experience in semiconductor product management or hardware product line management.
- Demonstrated experience managing complex semiconductor products and supporting business growth.
- Deep knowledge of SoC development lifecycles, workflows, and partner ecosystems.
- Working knowledge of embedded firmware, device drivers, RTOS, and Linux.
- Familiarity with PC, server, and cloud system architectures (preferred).
- Experience with security architectures and provisioning, including technologies such as Secure Boot, Root of Trust, and DICE (preferred).
Key skills/competency
- Product Marketing
- Semiconductor
- Hardware Product Management
- Customer Engagement
- Market Analysis
- Product Strategy
- SoC Development
- Embedded Firmware
- Cross-functional Leadership
- Business Case Development
Skills & topics
- Product Marketing Manager
- Semiconductor
- Hardware
- Product Management
- Customer Engagement
- Market Analysis
- SoC Development
- Embedded Firmware
- Cloud Architecture
- Product Strategy
How to get hired
- Tailor your resume: Highlight your 10+ years of semiconductor product management experience and deep knowledge of SoC lifecycles.
- Showcase technical expertise: Emphasize your working knowledge of embedded firmware, RTOS, Linux, and familiarity with cloud architectures.
- Demonstrate customer focus: Provide examples of your success in customer engagement and identifying new market opportunities.
- Prepare for technical interviews: Be ready to discuss your experience managing complex semiconductor products and supporting business growth.
- Research OnTarget Communications: Understand their role in the semiconductor and hardware industry to align your application.
Technical preparation
Study SoC development lifecycles and workflows.,Review embedded firmware, RTOS, and Linux concepts.,Familiarize with cloud and server system architectures.,Understand security architectures like Secure Boot, Root of Trust.
Behavioral questions
Describe a time you managed a product's full lifecycle.,How do you prioritize product features?,Share an experience leading cross-functional teams.,How do you translate market needs into requirements?
Frequently asked questions
- What is the primary industry for this Product Marketing Manager role at OnTarget Communications?
- The primary industry for this Product Marketing Manager role at OnTarget Communications is Semiconductors and Hardware.
- What is the required educational background for the Product Marketing Manager position?
- A BSc in Electrical Engineering or Computer Science is required. An MSc is considered an advantage for the Product Marketing Manager role.
- How many years of experience are needed for the Product Marketing Manager job?
- You will need at least 10 years of experience in semiconductor product management or hardware product line management for this Product Marketing Manager position.
- What technical knowledge is essential for the Product Marketing Manager role?
- Essential technical knowledge includes deep understanding of SoC development lifecycles, workflows, partner ecosystems, and working knowledge of embedded firmware, device drivers, RTOS, and Linux. Familiarity with PC, server, and cloud system architectures, as well as security provisioning, is preferred for the Product Marketing Manager role.
- Is this a remote or on-site Product Marketing Manager position?
- This Product Marketing Manager position at OnTarget Communications is fully on-site and located in Herzliya.
- What are the key responsibilities of the Product Marketing Manager at OnTarget Communications?
- Key responsibilities include customer and market engagement, leading technical discussions, supporting product positioning, defining product roadmaps, managing product lifecycles, and building business cases for new initiatives.