Product Marketing Manager

Product Marketing Manager

OnTarget Communications is seeking a Product Marketing Manager to join our team in Herzliya. This is a full-time, fully employed position requiring on-site presence.

Customer & Market Engagement

• Act as the primary for customer interactions across technical and commercial topics.
• Maintain existing customer relationships and identify new product, application, and market opportunities.
• Coordinate between customers, sales, engineering, and internal teams to align priorities and execution.
• Lead technical discussions with customers to gather requirements, validate use cases, and provide solutions.
• Support product positioning through targeted internal and external marketing initiatives.
• Track industry trends, competitor offerings, and technology developments in the semiconductor and cloud markets.
• Manage relationships with key partners, suppliers, and ecosystem stakeholders.

Product Strategy & Lifecycle Management

• Define and maintain product roadmaps aligned with customer needs, market conditions, and business goals.
• Translate market and customer input into clear product requirements in collaboration with engineering.
• Own products through their full lifecycle, from concept and launch to sustainment and end‑of‑life.
• Prioritize features based on customer value, technical feasibility, and business impact.
• Lead cross‑functional development efforts to ensure on‑time delivery and execution predictability.
• Build business cases for new initiatives, including cost, pricing, and value assessment.
• Manage budgets with focus on cost control and pricing alignment.

Requirements

• BSc in Electrical Engineering or Computer Science - MSc an advantage.
• 10+ years of experience in semiconductor product management or hardware product line management.
• Demonstrated experience managing complex semiconductor products and supporting business growth.
• Deep knowledge of SoC development lifecycles, workflows, and partner ecosystems.
• Working knowledge of embedded firmware, device drivers, RTOS, and Linux.
• Familiarity with PC, server, and cloud system architectures (preferred).
• Experience with security architectures and provisioning, including technologies such as Secure Boot, Root of Trust, and DICE (preferred).

Key skills/competency

• Product Marketing
• Semiconductor
• Hardware Product Management
• Customer Engagement
• Market Analysis
• Product Strategy
• SoC Development
• Embedded Firmware
• Cross-functional Leadership
• Business Case Development