Product Marketing Manager Family
OnePay
Job Overview
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Job Description
About OnePay
OnePay is a consumer fintech trusted by millions of Americans to make money better. We are an all-in-one financial services platform, backed by Walmart and Ribbit Capital, delivering banking, savings, credit cards, lending, investing, and crypto. We operate fast and value urgency, execution, and customer obsession.
The Role
This role is for a customer-obsessed Product Marketing Manager Family responsible for leading engagement marketing for the OnePay Family Product. The ideal candidate will design and execute full-funnel marketing strategies to drive customer activation, usage, and retention through channels including email, push, and in-app communications.
Responsibilities
- Designing and optimizing omnichannel lifecycle marketing campaigns.
- Driving customer activation, engagement, retention, referrals, and cross-sell.
- Owning the marketing roadmap and prioritizing initiatives based on impact.
- Leading A/B testing strategies for content, offers, and segmentation.
- Collaborating with Product, Analytics, Creative, Marketing Ops, and Legal.
- Translating data insights into actionable product and marketing recommendations.
Your Profile
You bring 5+ years of lifecycle/product marketing experience in finance or fintech. You have hands-on experience with CRM and marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud), strong audience segmentation and A/B testing skills, and you thrive in fast-paced, ambiguous environments.
What We Offer
- Competitive base salary, stock options, and health benefits.
- Remote-friendly work in the US with flexible time off.
- A high-growth, mission-driven, inclusive culture.
- Opportunities for career growth.
Standard Interview Process
Initial Interview with Talent Partner, Technical/Hiring Manager Interview, Team Interview, Executive Interview, and Offer.
Equal Employment Opportunity
OnePay is an equal opportunity employer committed to diversity. Applicants needing special assistance may contact talent@onepay.com.
Key skills/competency
- Lifecycle Marketing
- Engagement
- CRM
- A/B Testing
- Analytics
- Cross-functional
- Fintech
- Automation
- Customer Journey
- Data Insights
How to Get Hired at OnePay
- Research OnePay's culture: Understand their fintech mission and pace.
- Customize your resume: Highlight lifecycle and CRM experience.
- Showcase testing skills: Emphasize A/B experiments and data insights.
- Prepare for cross-functional questions: Detail collaboration examples.
- Align with role requirements: Demonstrate customer engagement expertise.
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