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OnePay

Growth Marketing Channel Manager

OnePay · United States

  • Hybrid
  • Full-time
  • $120,000 / year
  • United States
Tailored resume — keyword-matched to this role.
Hiring manager — we find who's hiring.
Intro email — drafted to reach them directly.

Job highlights

  • Own paid social channels for customer acquisition.
  • Scale growth across TikTok and Meta platforms.
  • Manage budgets and optimize campaigns for efficiency.
  • Conduct high-volume creative testing and analysis.
  • Collaborate cross-functionally for performance improvements.

About the role

About OnePay

OnePay is the consumer fintech trusted by millions of Americans to make money better.

Our financial system is broken. High fees, low rates, and too few ways to actually grow your money. We’re fixing it. And we’re moving fast.

We’re an all-in-one financial services platform that brings together banking, high-yield savings, credit cards, point-of-sale lending, investing, and crypto in one place. We also partner with employers, HCM providers, gig platforms, and others to deliver embedded financial services to millions of employees and frontline workers.

We’re backed by Walmart, the world’s largest retailer, and Ribbit Capital, one of fintech’s most respected investors, giving us rare scale, distribution, and the opportunity to build something truly category-defining.

But What Really Sets OnePay Apart Is How We Move. Our Customers Don’t Have Time To Wait… And Neither Do We. This Place Moves Fast, And We’re Looking For People Who Are:

  • Ready to run
  • Hungry and driven by urgency
  • Exceptional at what they do, with low ego
  • Comfortable operating in motion

The Role

As a Growth Marketing Channel Manager at OnePay, you will drive customer acquisition by owning paid social channels and scaling efficient growth across TikTok and Meta.

  • Own day-to-day execution and optimization of paid campaigns across TikTok and Meta (Facebook and Instagram)
  • Manage budgets, targeting, and bidding strategies to drive efficient acquisition across CPA, ROAS, and conversion goals
  • Run high-volume creative testing in partnership with Social and Creative teams, rapidly iterating and scaling top-performing ads
  • Analyze campaign performance and take decisive action by scaling winners and optimizing or pausing underperforming campaigns
  • Collaborate with Operations, Analytics, and Growth teams to improve tracking, attribution, and full-funnel performance
  • Build AI native strategies for testing and execution

You Bring

  • 5+ years of experience in performance marketing, paid social, or growth marketing in a B2C or fintech environment
  • Hands-on experience managing and scaling campaigns across TikTok Ads and Meta Ads platforms
  • Strong analytical skills with experience optimizing toward CPA, ROAS, and conversion metrics
  • Proven ability to run structured creative testing and translate insights into scalable growth strategies
  • Experience working cross-functionally with analytics, product, and creative teams
  • AI fluency in daily workflows
  • Drive and proactivity – everyone here is a builder and executor

What We Offer

  • Competitive base salary, stock options, and health benefits from Day 1
  • 401(k) plan with company match
  • Remote-friendly (US), flexible time off (FTO), and opportunities for growth
  • A high-growth, mission-driven, inclusive culture where your work has real impact

Standard Interview Process

  • Initial Interview with Talent Partner
  • Technical or Hiring Manager Interview
  • Team Interview
  • Executive Interview
  • Offer!

Equal Employment Opportunity

To build technology and products that are used and loved by people and solve real-world problems, we need to build a team with many different perspectives and experiences. We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us at talent@onepay.com.

Key skills/competency

  • Growth Marketing Channel Manager
  • Performance Marketing
  • Paid Social
  • TikTok Ads
  • Meta Ads
  • CPA Optimization
  • ROAS Optimization
  • Creative Testing
  • Fintech Marketing
  • B2C Marketing

Skills & topics

  • Growth Marketing
  • Channel Manager
  • Performance Marketing
  • Paid Social
  • TikTok Ads
  • Meta Ads
  • CPA
  • ROAS
  • Fintech
  • B2C Marketing
  • Marketing Manager
  • Digital Marketing

How to get hired

  • Tailor your resume: Highlight performance marketing experience, TikTok/Meta Ads management, and B2C/fintech achievements.
  • Showcase AI fluency: Detail your experience building AI-native strategies and using AI in daily workflows.
  • Quantify achievements: Use data to demonstrate success in optimizing CPA, ROAS, and conversion goals.
  • Emphasize collaboration: Mention cross-functional experience with analytics, product, and creative teams.
  • Express urgency: Align your application with OnePay's fast-paced, builder culture.

Technical preparation

Master TikTok Ads and Meta Ads campaign setup.,Deep dive into CPA, ROAS, and conversion optimization.,Practice structuring and analyzing A/B creative tests.,Familiarize with attribution models and tracking implementation.

Behavioral questions

Describe a time you scaled a campaign rapidly.,How do you handle underperforming campaigns?,Explain a successful cross-functional collaboration.,How do you approach AI in marketing strategies?

Frequently asked questions

What are the key performance indicators for a Growth Marketing Channel Manager at OnePay?
For the Growth Marketing Channel Manager role at OnePay, key performance indicators will revolve around driving efficient customer acquisition. This includes optimizing campaigns for Cost Per Acquisition (CPA), Return On Ad Spend (ROAS), and overall conversion goals across platforms like TikTok and Meta.
How important is AI experience for the Growth Marketing Channel Manager position at OnePay?
AI fluency is a significant requirement for the Growth Marketing Channel Manager role. The job description explicitly mentions building AI-native strategies for testing and execution, indicating that candidates should be comfortable integrating AI into their daily workflows for campaign optimization and innovation.
What is the typical interview process for a Growth Marketing Channel Manager at OnePay?
OnePay's standard interview process for this role typically includes an initial interview with a Talent Partner, followed by a Technical or Hiring Manager interview. Candidates can then expect a Team Interview and potentially an Executive Interview before an offer is extended. The company also emphasizes a strong Equal Employment Opportunity policy.
Does OnePay offer remote work for the Growth Marketing Channel Manager role?
Yes, OnePay offers a remote-friendly work environment for this position within the US. They also provide flexible time off (FTO) and opportunities for professional growth, contributing to their inclusive and mission-driven culture.
What kind of background is OnePay looking for in a Growth Marketing Channel Manager?
OnePay seeks candidates with over 5 years of experience in performance marketing, paid social, or growth marketing, ideally within a B2C or fintech environment. Hands-on experience with TikTok Ads and Meta Ads, strong analytical skills, and a proven ability to run structured creative testing are essential.