Retail Trade Marketing Senior Executive

@ On-Hire

About the Role

On-Hire, a leading company in the Alcoholic Beverages industry, is seeking a Retail Trade Marketing Senior Executive. In this critical role, you will develop and execute retail marketing strategies to drive brand visibility and boost sales performance across various retail channels.

Key Responsibilities

• Design and implement retail trade marketing programs to enhance brand presence.
• Manage distribution of promotional materials and point-of-sale displays.
• Conduct market and competitor analyses to identify trends and opportunities.
• Collaborate with the sales team to develop tailored marketing initiatives.
• Monitor and evaluate trade marketing activities and promotions.
• Maintain strong relationships with key stakeholders in retail environments.
• Prepare and present regular reports on performance, KPIs, and trends.
• Assist in budget management and resource allocation.
• Participate in promotional events and activations aligned with brand strategies.
• Support development and delivery of training for sales teams.

Qualifications

Bachelor's degree in Marketing, Business Administration, or a related field. 5+ years of experience in retail trade marketing or brand management, preferably within FMCG or the alcoholic beverages sector. Proven track record in implementing marketing campaigns, strong analytical skills, and proficiency in MS Office and marketing analytics tools are required.

Key Skills/Competency

• Retail Marketing
• Trade Marketing
• Brand Management
• Promotional Strategies
• Market Analysis
• Sales Collaboration
• Budget Management
• Performance Reporting
• Stakeholder Engagement
• Event Management