Associate Director, Programmatic Activations - Outcomes
Omnicom Media · Charlotte, NY
- On site
- Full-time
- $95,000 / year
- Charlotte, NY
Job highlights
- Drive programmatic activations and client outcomes.
- Manage large budgets and performance marketing campaigns.
- Liaise with clients and internal/external partners.
- Lead and manage a team of marketers.
- Utilize DSPs and analytics for campaign success.
About the role
Associate Director Programmatic Activations
Omnicom Media (OM) delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OM connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OM agencies around the globe.
This role is part of OMGs Outcomes division, a specialized group of performance marketers focused on delivering on tight outcome-driven KPIs for clients. The Associate Director of Activation Strategy, Outcomes is expected to have a strong working knowledge of the media space, including programmatic, social, and search. This role will also frequently meet with client teams and clients to present capabilities, manage expectations, and sell capabilities.
Responsibilities
- Liaise between client teams and external partners to deliver on client outcomes.
- Serve as a key point of contact for client teams for ad hoc requests and day-to-day tactical questions.
- Translate deep audience understanding and communications strategies into paid media channel allocations (media mix), flighting strategies, and optimal environments, context, and formats for paid media.
- Blur the line between planning and digital investment to ensure strategy is cohesive to digital execution.
- Accountable for planning team work, including QAing budgets and media math.
- Manage large budgets across multiple channels and campaigns.
- Manage internal and external relationships with team leads and clients, including presenting to clients.
- Coordinate with peers to ensure consistency in ways of working (process, tools & platforms, people).
- Develop sales material for client teams to sell capabilities.
- Produce forecasts for prospective campaigns.
Qualifications
- 5+ years in performance marketing with client management experience.
- 1+ years managing a team.
- Platform knowledge surrounding DSPs and SSPs.
- Ability to manage peers in collaborative workstreams and environments.
- Comfortable with basic data, analytics, and measurement concepts.
- Proficient in Excel.
- Comfortable producing and presenting reports to CBLs and clients.
- Strong written and verbal communication skills.
Compensation and Benefits
The compensation range for this position is $70,000—$125,000 USD. Compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location. Benefits include health, vision, and dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance.
Work Arrangement
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. The number of required in-office days may be adjusted over time based on business needs.
Key skills/competency
- Programmatic Advertising
- Performance Marketing
- Client Management
- Team Leadership
- Media Planning
- Digital Media
- DSP Platforms
- Data Analytics
- Budget Management
- Client Presentations
Skills & topics
- Programmatic Advertising
- Performance Marketing
- Client Management
- Team Leadership
- Media Planning
- Digital Media
- DSP Platforms
- Data Analytics
- Budget Management
- Client Presentations
- Associate Director
- Marketing
- Advertising
- Omnicom Media
- Outcomes Division
How to get hired
- Tailor your resume: Highlight performance marketing, client management, and team leadership experience relevant to the Associate Director Programmatic Activations role.
- Showcase your skills: Emphasize programmatic platform knowledge (DSPs/SSPs) and experience with large budgets and data analytics.
- Prepare for interviews: Be ready to discuss client success stories, team management, and strategic media planning.
- Understand the company: Research Omnicom Media's Outcomes division and their focus on outcome-driven KPIs.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the primary focus of the Associate Director, Programmatic Activations role at Omnicom Media?
- The Associate Director, Programmatic Activations at Omnicom Media is primarily focused on driving client outcomes through performance marketing. This involves managing programmatic, social, and search campaigns, translating strategies into media allocations, and ensuring cohesive digital execution to meet client KPIs.
- What kind of experience is required for the Associate Director, Programmatic Activations position?
- Candidates for the Associate Director, Programmatic Activations role should have 5+ years of experience in performance marketing with client management experience, and at least 1+ year of team management. Proficiency in DSPs/SSPs, data analytics, and Excel is also crucial.
- How does Omnicom Media approach hybrid work for this role?
- The Associate Director, Programmatic Activations role is hybrid, requiring three days per week in the office and allowing two days to be worked remotely. Specific in-office days are flexible and will be discussed during the interview process, with potential for adjustments based on business needs.
- What are the key responsibilities of an Associate Director in Omnicom Media's Outcomes division?
- Key responsibilities include acting as a liaison between client teams and partners, managing ad hoc requests, developing media mix and flighting strategies, overseeing budget QA, managing client relationships, and presenting capabilities to clients. They also help develop sales materials and produce campaign forecasts.
- What benefits does Omnicom Media offer for this Associate Director role?
- Omnicom Media offers a comprehensive benefits package for the Associate Director, Programmatic Activations role, including health, vision, and dental insurance, a 401(k) plan, flexible spending accounts, paid time off (vacation, sick, personal days), paid parental leave, paid medical leave, and short-term/long-term disability insurance.