Associate Director, Business Analytics

@ Omnicom Media Group US H&S

Company Overview

Hearts & Science, part of Omnicom Media Group US H&S, is a data-driven marketing agency that blends CRM, addressable channels, and real-time decision making to inform brand strategies and deliver effective marketing messages.

Role Overview

The Associate Director, Business Analytics is pivotal in delivering modern agency services by integrating analytics with media planning and investment teams to exceed client business goals.

Responsibilities

External Facing:

• Develop deep understanding of client strategic issues and competitive positioning.
• Deliver actionable insights with sophisticated analytic techniques.
• Participate in measurement plan development and execution.
• Generate and communicate clear narratives and insights.
• Recommend and implement consumer insight research and process improvements.
• Lead, mentor, and train analysts and managers.
• Present reports and POVs to clients via phone and in person.
• Contribute to consumer segmentation and audience exploration.
• Design test frameworks to measure media impact on business outcomes.
• Manage cross-functional tasks with proper prioritization.

Internal Facing:

• Collaborate with Planning and Investment teams on budgeting and media plans.
• Mentor direct reports and establish career growth paths.
• Stay updated on industry trends through research and training.

Required Skills

• Strong industry knowledge in marketing analytics and data.
• Experience in integrated marketing, media planning, budgeting, and ROI forecasting.
• Expertise in audience-based marketing and data-driven advertising.
• Analytical problem-solving with strategic clarity.
• Proven leadership and impactful client relationship skills.
• Excellent communication and presentation abilities.
• Ability to mentor and coach for professional growth.
• Strong organizational, business writing, and project management skills.
• Adept in handling ambiguous situations.

Education & Experience

A university degree and 5-7 years of experience in data and analytics in advertising, management consulting, marketing or digital consulting are required. Experience in agency-side media campaign planning is desirable.

Compensation & Work Arrangement

This role offers a competitive compensation range and a hybrid work model requiring 3 days in-office and 2 days remote. Benefits include health, vision, dental insurance, 401(k), flexible spending accounts, leave policies, and more.

Key Skills/Competency

Associate Director, Business Analytics, marketing analytics, data-driven, client relationships, media planning, ROI, leadership, integrated marketing, strategic insights