Marketing Effectiveness Senior Analyst - Hearts... @ Omnicom Media Group UK
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About the Role
The Marketing Effectiveness team plays a vital role in ensuring that clients realise the full potential of their marketing investment for maximum growth. As the Marketing Effectiveness Senior Analyst, you will transform client questions into models and deliver implementational outputs that enhance business performance.
Key Responsibilities
- Coordinate data collection for marketing effectiveness projects.
- Conduct analysis using advanced statistical techniques like MMM and geo-testing.
- Present and communicate analysis results to clients.
- Support and mentor junior team members.
- Assist senior team members with new business opportunities.
- Develop new analytical solutions and approaches to drive innovation in marketing science.
Experience and Skills
The ideal candidate has at least 3 years of experience in data analysis, a solid understanding of marketing effectiveness techniques, and excellent skills in using tools such as R, SQL, Python, Excel, and PowerPoint. Strong presentation skills and the ability to tell insightful data stories are essential.
Flexible Working & Culture
Omnicom Media Group UK offers a hybrid model with three days in the office and two days remote work. The company is committed to inclusion, diversity, and a supportive culture where everyone can shine and be their best.
Key skills/competency
- Data Analysis
- MMM
- Geo-testing
- R
- SQL
- Python
- Presentation
- Consultancy
- Team Support
- Innovation
How to Get Hired at Omnicom Media Group UK
🎯 Tips for Getting Hired
- Customize your resume: Align your experience with marketing analytics.
- Showcase key projects: Highlight MMM and geo-testing successes.
- Research Omnicom: Understand their hybrid culture and values.
- Practice storytelling: Prepare to explain data insights clearly.