Product Marketing Manager
OLIVER | The Brandtech Group · India
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- Hybrid
- Full-time
- $120,000 / year
- India
Job highlights
- Launch new products by coordinating global teams.
- Develop and execute go-to-market strategies.
- Manage cross-functional projects and mitigate risks.
- Analyze data and build compelling narratives.
- Leverage AI and new technologies in marketing.
About the role
About OLIVER | The Brandtech Group
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role Overview
Role: Product Marketing Manager
Location: Mumbai, India (Remote)
Work Timings: 5:30 AM to 2:30 PM
About the role:
We're looking for a highly skilled and strategic Product Marketing Manager to join our team. In this pivotal role, you will be responsible for supporting local country teams with the successful launch of new products. You will serve as the central point of contact, coordinating across multiple marketing and cross-functional teams to ensure our marketing go-to-market strategies are executed flawlessly, on time, and with maximum impact. You will be part of a small team that drives strategic alignment, manages dependencies, and mitigates risks, turning complex cross-functional projects into streamlined, successful GTM launches.
What you will be doing:
- Strategic Planning: Collaborate with stakeholders to define and document 360 GTM plans.
- Reporting: Lead Performance and Results Reporting process, coordinating across functions for inputs.
- Program Management Leadership: Support the end-to-end GTM program management for product launches from initial planning to post-launch analysis.
- Cross-Functional Coordination: Serve as a key POC liaison across a complex cross-functional team to ensure a unified and effective GTM strategy.
- Risk & Dependency Management: Proactively identify potential risks, bottlenecks, and dependencies, and develop mitigation plans and operational systems to keep programs on track.
- Communication: Establish and maintain clear communication channels, providing regular updates on program status, key milestones, and performance to all stakeholders.
- Process Improvement: Continuously assess and refine processes and best practices to improve efficiency and effectiveness for future launches.
What you need to be great in this role:
- Go to Market Strategic thinking: 9 to 12 years of experience in go-to-market strategies, ideally in-house. Demonstrated ability to understand business objectives and translate them into actionable GTM plans.
- Program management: Proven ability to manage complex, cross-functional projects from inception to completion. Strong organizational skills, attention to detail.
- Data analysis: Strong analytical skills and able to put together analysis across varied data sets.
- Narrative building: Skilled at making presentation decks for storytelling.
- Mindset: Highly proactive approach. Thrives in ambiguity.
- Collaboration: Exceptional interpersonal and communication skills. Ability to build strong relationships with teams in diverse cultures and locations, and influence stakeholders without direct authority.
- Tools: Proficiency with project management software (e.g., Asana, Jira, Smartsheet), as well as GTM-related tools and platforms.
- AI & Technology: Passion for and inquisitive about AI and new technologies. Understanding and knowledge of AI tools is beneficial, but the ability to learn and digest benefits and features of AI tools is critical.
Our Values:
Our values shape everything we do: Be Ambitious to succeed, Be Imaginative to push the boundaries of what’s possible, Be Inspirational to do groundbreaking work, Be always learning and listening to understand, Be Results-focused to exceed expectations, Be actively pro-inclusive and anti-racist across our community, clients, and creations.
Equal Opportunity Employer Statement:
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
Key skills/competency:
- Product Marketing
- Go-to-Market Strategy
- Program Management
- Cross-functional Coordination
- Risk Management
- Data Analysis
- Communication
- AI Technology
- Project Management Software
- Stakeholder Management
Skills & topics
- Product Marketing Manager
- Go-to-Market Strategy
- Program Management
- Product Launch
- Marketing Strategy
- AI Marketing
- Brand Marketing
- Cross-functional Collaboration
- Project Management
- Marketing Operations
How to get hired
- Tailor your resume: Highlight your 9-12 years of GTM strategy and program management experience. Quantify achievements with data analysis and storytelling examples.
- Showcase AI interest: Emphasize your passion for AI and new technologies, and your ability to learn and apply them.
- Demonstrate collaboration: Provide examples of successfully influencing stakeholders and building relationships across diverse cultures.
- Prepare for AI focus: Be ready to discuss how AI can enhance marketing strategies and product launches.
- Understand OLIVER's model: Research OLIVER's unique in-house agency model and its use of AI in marketing.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the work arrangement for the Product Marketing Manager role at OLIVER?
- The Product Marketing Manager role at OLIVER is a remote position based in Mumbai, India. This allows for flexibility in working location, provided you can adhere to the specified work timings.
- What are the primary responsibilities of a Product Marketing Manager at OLIVER?
- The primary responsibilities include supporting new product launches with global teams, developing and executing go-to-market strategies, managing cross-functional projects, analyzing data, building narratives, and leveraging AI technologies. You'll act as a key liaison to ensure successful GTM execution.
- What experience is required for the Product Marketing Manager position at OLIVER?
- OLIVER is looking for a candidate with 9-12 years of experience in go-to-market strategies, preferably gained in-house. Strong program management, data analysis, and narrative-building skills are essential. Proficiency with project management tools and a passion for AI are also important.
- How does OLIVER leverage AI in its marketing efforts?
- OLIVER is at the forefront of using AI to revolutionize how marketing work is created and delivered. AI solutions are used to enhance efficiency, spark creativity, and drive insightful decision-making, leading to innovative and impactful results for their clients.
- What is the unique value proposition of OLIVER as a company?
- OLIVER is unique as the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. They partner with over 300 clients in 40+ countries, driving creativity and efficiency through their tailored solutions and leveraging AI technology.
- What is the typical work schedule for this role?
- The work timings for this Product Marketing Manager role are 5:30 AM to 2:30 PM IST. This is important to note due to the global nature of the company's operations and client base.
- What kind of collaboration is expected in this role?
- Exceptional interpersonal and communication skills are vital. You'll be expected to build strong relationships with diverse teams across different cultures and locations, influencing stakeholders without direct authority to ensure unified GTM strategies.