Director, Digital Marketing @ OLIPOP PBC
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Job Details
About Olipop
At OLIPOP, our mission is to positively impact consumer health through a revolutionary kind of soda. Founded by Ben Goodwin, our journey began with a commitment to creating a delicious, fiber-rich, low-sugar soda that supports well-being.
Role Overview
The Director, Digital Marketing is responsible for developing strategies and executing plans that engage consumers across the entire digital journey. This role focuses on optimizing the brand's online performance, managing our website, and leading the Consumer Experience team to build customer loyalty.
Responsibilities
- Develop and execute a comprehensive digital marketing strategy.
- Collaborate with Shopper Marketing and other teams for cohesive campaigns.
- Track, analyze, and report digital performance and KPIs.
- Design and implement consumer engagement and loyalty programs.
- Oversee website enhancements and digital user experience improvements.
- Lead, mentor, and manage internal teams and external agencies.
Qualifications
- 8+ years in marketing with 4-6 years in digital marketing and loyalty programs.
- Proven leadership with 4+ years of management experience.
- Experience with CRM platforms, data analytics, and email systems.
- Strong project management and analytical skills.
- Excellent communication and presentation abilities.
How We Work
We operate fully remote while maintaining a strong collaborative spirit. Our culture values transparency, trust, and intimate connection among teams regardless of geography.
What We Value
Our values center on mission connectivity, indomitable spirit, leadership at every level, and courageous humility. These guide our efforts in innovation, teamwork, and customer engagement.
What We’re Looking For
We seek a strategic, innovative, and analytical leader who embraces a fast-paced startup environment and is passionate about driving growth in the beverage/CPG industry.
Submission of Application Materials
Submit only materials requested. Unsolicited materials will not be reviewed. Your submission confirms assignment of intellectual rights to OLIPOP.
Key skills/competency
Digital Marketing, Consumer Engagement, Loyalty Programs, CRM, Data Analytics, SEO, Email Marketing, UX, CRO, Strategic Leadership
How to Get Hired at OLIPOP PBC
🎯 Tips for Getting Hired
- Tailor your resume: Highlight digital marketing and loyalty achievements.
- Showcase leadership: Include examples of team management success.
- Quantify results: Use metrics in past campaign discussions.
- Research OLIPOP: Understand their mission, culture, and innovations.