Communications & PR Director, APAC

Who We Are

At OKX, we believe that the future will be reshaped by crypto, ultimately contributing to every individual's freedom. OKX is a leading crypto exchange and the developer of OKX Wallet, providing millions with access to crypto trading and decentralized crypto applications (dApps). We are also a trusted brand for hundreds of large institutions seeking access to crypto markets, known for being safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world through leading products like OKX, OKX Wallet, and OKLink.

About The Opportunity

We are seeking a Communications & PR Director, APAC to lead PR strategies with a global scope, while serving as our primary contact for numerous projects across the APAC region. Our vision is to combine global resources with strong local talent and insight to become the most widely used and recognized crypto platform worldwide. This role is central to achieving this by leveraging your communications and PR experience in the region, while also contributing to the strategy and implementation of global initiatives. We are looking for an established professional with a strong work ethic, deep understanding of multi-stakeholder marcomms for B2B and B2C, and the ability to quantify results and plan effectively.

What You'll Be Doing

• Develop and implement effective, creative strategic PR plans in coordination with the APAC Head of Communications and stakeholders in local markets, marketing, product, legal, compliance, and other departments.
• Be an integral member of our global communications and PR team, contributing to global initiatives, steering projects to completion, and helping to maintain strong relationships with internal and external stakeholders.
• Create and amplify PR opportunities with our global partners, including McLaren F1 Team and Manchester City Football Club, driving coverage and visibility in media and amongst potential users.
• Manage PR agency's efforts to maximize effectiveness in support of regional and global communications and PR initiatives that we aim to amplify across APAC.
• Create opportunities to place stories in all types of media, especially tier-one general media and crypto publications.
• Drive coverage volume through effective media strategy, pitching, interviews, and media relations.
• Write PR plans and PR material for announcements and key initiatives.
• Cultivate and maintain relationships with media and influential industry peers.
• Ensure brand consistency in all efforts.
• Track and influence media coverage.

What We Look For In You

• Bachelor’s degree in marketing, communications, journalism, or related fields.
• 12-15 years of experience in PR and Communications with exposure to the financial services, technology, or fintech industries – crypto experience strongly preferred.
• Team management experience.
• Proven work experience and success in a senior public relations role – a mix of agency and in-house is ideal.
• Solid experience creating and executing successful global and regional PR campaigns resulting in high volumes of media coverage.
• Deep media contacts across business, broadcast TV, financial, and crypto trades.
• Experience with investment and financial communications.
• Native crypto knowledge is a plus; the ability and passion to learn about crypto and blockchain is a must.
• Fluent in English; proficiency in other languages is an advantage.
• An entrepreneurial attitude, agile working style, and ability to 'deliver and get the job done' while maintaining good stakeholder relationships.

Perks & Benefits

• Competitive total compensation package.
• L&D programs and Education subsidy for employees' growth and development.
• Various team building programs and company events.
• Wellness and meal allowances.
• Comprehensive healthcare schemes for employees and dependants.
• More that we love to tell you along the process!

Key skills/competency

• PR Strategy
• Media Relations
• Financial Communications
• Crypto Industry Knowledge
• APAC Market Expertise
• Stakeholder Management
• Campaign Management
• Content Creation
• Brand Consistency
• Agency Management