Digital Marketing Manager
@ NYU Langone Health

Binghamton, New York, United States
$128,000
On Site
Full Time
Posted 20 hours ago

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XXXXXXXX XXXXXXXXXXXXX XXXXXXX***** @nyulangonehealth.org
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Job Details

Overview

The Digital Marketing Manager at Digital Marketing Manager for NYU Langone Health is responsible for leading innovative strategies that connect patients, providers, and communities. You will design and execute multi-channel campaigns that enhance brand visibility, drive engagement, and deliver measurable results.

Job Responsibilities

  • Design and implement comprehensive digital marketing strategies across social media, email, website, and search marketing channels.
  • Monitor and analyze digital metrics including ROI and patient acquisition data.
  • Oversee the creation, curation, and scheduling of digital content ensuring brand voice consistency.
  • Enhance website performance focusing on UX, mobile responsiveness, and SEO.
  • Manage digital presence on review sites and respond to patient feedback.
  • Collaborate with clinical and compliance teams to adhere to healthcare regulations.

Qualifications

Minimum: Associate Degree with five plus years of experience, knowledge in healthcare marketing regulations, digital marketing tools, SEO/SEM practices, online reputation management, content creation, and patient privacy requirements.

Preferred: Bachelor’s degree in Communications and Marketing, project management, cross-functional collaboration experience, budget management, and knowledge of healthcare consumer behavior.

Why You’ll Love Working Here

At NYU Langone Health, we support our team through meaningful benefits, personal growth opportunities, and a culture built on connection. Enjoy flexible benefits, continuous learning through online courses, internal mobility, and a work environment that values every connection, from patient care to behind-the-scenes support.

Key skills/competency

  • Digital Marketing
  • SEO
  • SEM
  • Social Media
  • Email Marketing
  • Content Creation
  • Analytics
  • Healthcare Compliance
  • UX
  • Reputation Management

How to Get Hired at NYU Langone Health

🎯 Tips for Getting Hired

  • Customize your resume: Tailor it to digital marketing leadership.
  • Research NYU Langone Health: Understand their mission and culture.
  • Highlight analytics skills: Emphasize SEO and SEM expertise.
  • Prepare case studies: Showcase successful campaign examples.
  • Practice compliance topics: Be ready to discuss healthcare marketing regulations.

📝 Interview Preparation Advice

Technical Preparation

Study SEO best practices.
Practice Google Analytics reporting.
Learn social media tool functionalities.
Familiarize with CMS platforms.

Behavioral Questions

Describe your teamwork experiences.
Explain conflict resolution methods.
Share past campaign challenges.
Discuss time management strategies.

Frequently Asked Questions