Senior Specialist, SEO

About Our Company

NP Digital (NPD) is a global award-winning performance marketing agency. AdAge named us Performance Marketing Agency of Year, Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and both Inc. and AdAge listed us on their Best Places to Work lists.NP Digital combines proprietary platforms with best-in-class talent to deliver leading-edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.

About the Opportunity

Senior SEO Specialists work with the support and oversight of SEO Managers and SEO Strategists to drive keyword ranking increases, qualified traffic, and key business outcomes for NP Digital clients. To qualify, candidates must reside and be eligible to work in the United States.

About the Responsibilities

Reporting to Manager or Senior Manager, SEO, the Senior SEO Specialist will be responsible for determining and executing a best-in-class SEO strategy to drive key business outcomes for NP Digital clients, while honing in their SEO and client-facing skills and abilities:

• Ownership and strategic direction over 3-4 client SEO campaigns with support and oversight from SEO Manager and/or SEO Strategist.
• Assist SEO Strategists & SEO Managers on additional accounts as background support in order to learn and develop stronger SEO leadership skills.
• Complete monthly reports from start to finish.
• Ongoing optimization efforts to meet campaign objectives, including SEO audits to identify technical issues, keyword research and mapping, metadata development, on-page and website development revisions based on performance targets and client objectives.
• Demonstrate resourcefulness and the initiative to lead medium to advanced SEO projects.
• Daily use of reporting, analytics, and trend tools.
• Assist account managers with client communications around organic search knowledge and recommendations to develop and deliver a clear strategic vision to each client.
• Collaborate with Content team and other subject matter experts as necessary to provide best-in-class strategies for SEO-driven content deliverables including but not limited to, comprehensive guides, shareable assets, core pages, blogs (new and refreshed), etc.
• Contribute to the development of departmental processes and deliverables.
• Develop and refine ability to story tell through data and reporting.
• Further develop confidence and expert delivery in terms of interfacing with clients and with other departments.
• Is personally committed to and actively works to utilize own strengths on the job and empowered to continuously growing one’s self.
• Works on complex problems in which analysis of situations or data requires an in-depth evaluation of various factors.
• Exercises judgment within broadly defined practices and policies in selecting methods, techniques, and evaluation criteria for obtaining results.

About You

• 2-3 years’ experience in the organic search industry, with a minimum of 6 months of personally managing SEO strategy for clients.
• Experience with analytical tools such as Google Analytics, Adobe Analytics, Ahrefs, Google Data Studio, STAT, BrightEdge, Google Search Console, Agency Analytics, etc. to analyze organic search and analytics data to make specific data-driven recommendations.
• Demonstrated success in developing and executing successful SEO campaigns.
• Demonstrated passion for growing SEO and client facing skills and implementing feedback.
• Strong organizational skills, attention to detail, and project management.
• Excellent verbal & written communication skills.
• Demonstrated strong performance in prior roles, with increasing levels of responsibilities.
• Comfortable presenting to clients and communicating directly with client teams, including stakeholders with varied levels of SEO or digital marketing knowledge.
• Strong client and team leadership qualities, comfortable contributing to company’s thought leadership on SEO industry topics.
• Ability to educate and share industry knowledge with less experienced team members.
• Ability to remain agile and collaborative in a constantly evolving work environment.

Bonus Points

• Agency experience a plus but not required.
• GAIQ preferred but not required.

About Your Growth

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together. Career path opportunities for this department includes:

• Associate SEO Specialist (typically 0-1 years)
• SEO Specialist (typically 1-2 years)
• Senior SEO Specialist (typically 2-3 years)
• SEO Strategist (typically 3-4 years)
• Senior SEO Strategist (typically 4-5 years)
• SEO Manager (typically 5-6 years)
• Senior SEO Manager (typically 6-8 years)
• Associate Director (typically 6-8 years)
• Director, SEO (typically 8-10 years)
• Sr. Director, SEO (typically 8-10 years)
• VP, SEO (typically 10+ years)
• SVP, SEO (typically 12+ years)

About Our Benefits

We offer a comprehensive and flexible benefits package to all regular, full-time employees. Benefits include but not limited to:

• National Anthem Blue Cross medical plans; EPO, PPO, and HDHP options available
• Flexible paid time off; 16 weeks maternity and 6 weeks paternity leave
• Health Savings Accounts with employer contribution, Healthcare Flexible Spending Accounts, Dependent Care FSA
• Vision and dental coverage
• Employer-paid short-term disability and life and AD&D insurance
• Employer-paid premium subscription to the Calm app
• Employer-paid virtual healthcare support through First Stop Health
• Voluntary pet insurance for your furry family members
• Voluntary accident, hospital indemnity, critical illness, and supplemental life insurance
• New hire technology stipend to set up home office
• Employer-sponsored 401(k) retirement with Roth option

About the Compensation

Base Salary: USD $65,000.00 to $85,000.00; depending on experience and skills

Discretionary annual bonus: Up to 10% of annual salary

About Our Culture

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:

• Think Big “Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.
• Own It “Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.
• Have Fun “Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.

About Our Practices

NP Digital takes a human-centric approach to hiring. AI tools may assist with administrative or creative tasks, but all evaluations and decisions are made by our awesome people. NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.

Key skills/competency

• SEO Strategy
• Keyword Research
• On-Page Optimization
• Technical SEO Audits
• Data Analysis
• Client Communication
• SEO Reporting
• Performance Marketing
• Digital Marketing
• Content Strategy