Google Ads Expert (B2B | US Market)
Nourish by Karisma · Mohali district, India
- On site
- Full-time
- $75,000 / year
- Mohali district, India
Job highlights
- Manage Google Ads for B2B lead generation.
- Optimize campaigns for US market performance.
- Focus on ROI and high-quality leads.
- Utilize GA4 and Google Tag Manager.
- Work from office, night shift required.
About the role
Google Ads Specialist (B2B | US Market)
Nourish by Karisma is seeking a results-driven Google Ads Specialist with 3-5 years of experience to join our team. If you have a strong background in B2B lead generation and enjoy scaling performance campaigns for the US market, we’d love to connect.
Shift and Work Mode
Shift: Night Shift (US Hours)
Work Mode: Work From Office
What You’ll Do
- Plan, execute, and optimize Google Ads campaigns (Search, Display, Performance Max).
- Drive high-quality B2B leads with a strong focus on ROI.
- Conduct keyword research, competitor analysis, and audience targeting.
- Create and test ad copies, extensions, and landing page strategies.
- Monitor and optimize campaigns based on KPIs (CPL, CTR, ROAS, conversions).
- Set up and manage conversion tracking (GA4, Google Tag Manager).
- Run A/B tests to continuously improve performance.
- Prepare and present performance reports.
What We’re Looking For
- 3-5 years of hands-on experience in Google Ads.
- Strong experience in B2B campaigns (must-have).
- Experience targeting the US market.
- Proficiency in Google Ads, GA4, and Google Tag Manager.
- Strong analytical and problem-solving skills.
Good to Have
- Experience in US Healthcare / Medical Billing / RCM industry.
- Familiarity with compliance-driven campaigns (HIPAA awareness).
- Experience with CRM tools (Zoho, HubSpot, Salesforce, etc.).
Why Join Us?
- Opportunity to work on high-impact B2B campaigns.
- Ownership and freedom to scale performance.
- Fast-paced, growth-focused environment.
Interested candidates can DM or share their resume at coach@nourishbykarisma.com
Key skills/competency
- Google Ads
- B2B Lead Generation
- Performance Marketing
- Campaign Optimization
- Google Analytics 4 (GA4)
- Google Tag Manager
- Keyword Research
- Audience Targeting
- ROI Analysis
- Data Analysis
Skills & topics
- Google Ads Specialist
- B2B Marketing
- Lead Generation
- Performance Marketing
- SEM
- PPC
- Digital Advertising
- Campaign Management
- US Market
- Google Ads
- GA4
- Google Tag Manager
- Search Engine Marketing
- Online Advertising
- Marketing Specialist
How to get hired
- Tailor your resume: Highlight your B2B Google Ads experience and US market targeting. Quantify achievements with metrics like CPL, CTR, ROAS, and conversions.
- Craft a compelling application: In your cover letter or direct message, emphasize your expertise in driving high-quality B2B leads and scaling performance campaigns.
- Prepare for the interview: Be ready to discuss specific campaign strategies, optimization techniques, and how you've used GA4 and GTM to achieve results.
- Showcase analytical skills: Demonstrate your problem-solving abilities and experience with A/B testing and performance reporting for Google Ads Specialist roles.
- Network and inquire: Reach out to current employees if possible and express your interest directly via email to coach@nourishbykarisma.com.
Technical preparation
Master Google Ads campaign setup and optimization.,Deep dive into GA4 and Google Tag Manager.,Practice keyword research and competitor analysis.,Develop A/B testing strategies for ads/landing pages.
Behavioral questions
Describe a challenging B2B campaign you managed.,How do you prioritize leads based on ROI?,Explain your approach to audience segmentation.,How do you stay updated on Google Ads changes?
Frequently asked questions
- What are the specific Google Ads campaign types I'll be managing at Nourish by Karisma?
- As a Google Ads Specialist at Nourish by Karisma, you will primarily manage Search, Display, and Performance Max campaigns, focusing on driving high-quality B2B leads for the US market.
- What is the expected work arrangement for the Google Ads Specialist role?
- This Google Ads Specialist position requires you to work from the office. Additionally, the shift is a night shift to align with US business hours.
- How important is B2B campaign experience for this Google Ads Specialist role?
- B2B campaign experience is a must-have for this Google Ads Specialist role. Your ability to generate high-quality B2B leads and optimize campaigns for this specific market is crucial.
- What analytical tools are essential for the Google Ads Specialist position?
- Proficiency in Google Ads, Google Analytics 4 (GA4), and Google Tag Manager is essential for this Google Ads Specialist role. Strong analytical and problem-solving skills are also highly valued.
- Does Nourish by Karisma offer opportunities for career growth in Google Ads?
- Yes, Nourish by Karisma offers opportunities to work on high-impact B2B campaigns with ownership and freedom to scale performance in a fast-paced, growth-focused environment, supporting your career growth as a Google Ads Specialist.
- What is the application process for the Google Ads Specialist role at Nourish by Karisma?
- Interested candidates can apply by sharing their resume directly via email to coach@nourishbykarisma.com or by sending a direct message to the hiring team.
- Are there any preferred industry experiences for the Google Ads Specialist role?
- While not mandatory, experience in the US Healthcare / Medical Billing / RCM industry and familiarity with compliance-driven campaigns (like HIPAA) are considered a plus for this Google Ads Specialist position.