Enterprise Product Marketing, GTM
Notion · New York, NY
- On site
- Full-time
- $230,000 / year
- New York, NY
Job highlights
- Lead enterprise product marketing GTM strategy.
- Own sales enablement and competitive intelligence.
- Quantify value with ROI and business frameworks.
- Develop AI value propositions for B2B.
- Drive adoption through cross-functional collaboration.
About the role
About Us
Notion helps you build beautiful tools for your life’s work. In today's world of endless apps and tabs, Notion provides one place for teams to get everything done, seamlessly connecting docs, notes, projects, calendar, and email—with AI built in to find answers and automate work. Millions of users, from individuals to large organizations like Toyota, Figma, and OpenAI, love Notion for its flexibility and choose it because it helps them save time and money.
In-person collaboration is essential to Notion's culture. We require all team members to work from our offices on Mondays, Tuesdays, and Thursdays, our designated Anchor Days. Certain teams or positions may require additional in-office workdays.
About The Role
We’re hiring an Enterprise Product Marketing, GTM lead to own sales enablement, competitive intelligence, and ROI strategy for Notion’s enterprise business. You’ll build the single source of truth for how we win, quantify our value, and enable our go‑to‑market teams with the insights and assets to close and expand deals. Your scope includes competitive intelligence and campaigns, battle cards, ROI calculators and business value frameworks, Win/Loss insights, change management and maturity models for enterprises, AI value articulation for B2B buyers, and industry trends enablement.
What You'll Achieve
- Stand up and own Notion's competitor hub as a trusted, always‑current resource for sellers, CSMs, and leaders; translate insights into integrated competitive campaigns.
- Build and maintain best‑in‑class battle cards and competitive talk tracks for priority rivals, continuously refreshed with product, pricing, and positioning changes.
- Create accredited "ROI of Notion" reports, calculators, TCO comparisons, and re-purposable ROI statistics that quantify Notion's business impact for executives and buying committees.
- Establish a formal, ongoing Win/Loss program to surface patterns, improve messaging, and inform roadmap and pricing decisions.
- Develop clear AI value propositions and proof points tailored for B2B audiences and enterprise buying committees.
- Build Notion's change management story and enterprise maturity model to help customers navigate transformation.
- Design and run regular "Industry Trends" learning sessions for Sales to sharpen market and category fluency.
- From there, flex to the highest‑leverage surfaces—whether revisiting segmentation strategy or pursuing deeper enterprise buyer insights.
Responsibilities
- Own the competitive intelligence engine: research plan, sources, distillation, distribution cadence, and governance of the competitor hub.
- Develop competitive positioning and messaging, drive sales enablement, and build resources including battle cards, deep dives, and objection handling guides.
- Produce high‑impact assets: battle cards, first‑call guides, objection handling, proof points, ROI/TCO calculators, executive summaries, and change management frameworks.
- Create and maintain accredited ROI assets including calculators, business case templates, value realization frameworks, and re-purposable statistics for Sales and CS.
- Partner with Sales Enablement to drive adoption through trainings, office hours, certifications, and deal‑desk support.
- Run competitive campaigns and moments in market tied to launches, announcements, and category conversations.
- Design and operate a Win/Loss program across segments, instrumented via Salesforce and Gong, with quarterly readouts and recommendations.
- Develop AI value messaging and proof points for B2B audiences; enable teams to articulate AI ROI and differentiation.
- Build change management narratives and enterprise maturity models that help buyers understand transformation paths.
- Establish and run "Industry Trends" sessions for Sales to build category expertise and conversation starters.
- Track and report impact on win rate, deal velocity, competitive displacement, content adoption, and influenced ACV.
Skills You'll Need To Bring
- 6+ years in B2B product marketing with meaningful ownership of sales enablement, competitive intelligence, and business value strategy.
- Demonstrated success building competitive programs, ROI frameworks, and enablement assets that move win rates and deal velocity.
- Ability to translate technical capabilities into crisp differentiation, quantified business value, and executive‑level business cases.
- Exceptional storytelling, writing, and live enablement skills for executive and practitioner audiences.
- Strong cross-functional leadership with Sales, CS, Product, Demand Gen, RevOps.
- Analytical and systems mindset; comfortable instrumenting, measuring, and iterating programs across multiple workstreams.
- You don’t need to be an AI expert, but you’re curious and willing to adopt AI tools to work smarter and deliver better results.
Nice To Haves
- Experience in work management, collaboration, knowledge management, or adjacent categories.
- Familiarity with building ROI/TCO models and conducting executive value assessments.
- Hands‑on experience running Win/Loss and using tools like Salesforce, Gong, and other competitive enablement platforms.
We hire talented and passionate people from a variety of backgrounds because we want our global employee base to represent the wide diversity of our customers. If you’re excited about a role but your past experience doesn’t align perfectly with every bullet point listed in the job description, we still encourage you to apply. If you’re a builder at heart, share our company values, and enthusiastic about making software toolmaking ubiquitous, we want to hear from you.
Notion is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Notion considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Notion is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know.
Notion is committed to providing highly competitive cash compensation, equity, and benefits. The compensation offered for this role will be based on multiple factors such as location, the role’s scope and complexity, and the candidate’s experience and expertise, and may vary from the range provided below. For roles based in San Francisco or New York City, the estimated base salary range for this role is $185,000 - $230,000 per year.
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Key skills/competency
- Enterprise Product Marketing
- Go-to-Market Strategy
- Sales Enablement
- Competitive Intelligence
- ROI Strategy and Quantification
- Business Value Frameworks
- Win/Loss Analysis
- AI Value Articulation
- Change Management
- Industry Trends Analysis
Skills & topics
- Enterprise Product Marketing
- Go-to-Market
- Sales Enablement
- Competitive Intelligence
- ROI Analysis
- Business Value
- Win/Loss Analysis
- Product Marketing
- B2B Marketing
- Marketing Strategy
How to get hired
- Tailor your resume: Highlight B2B product marketing experience, sales enablement, and competitive intelligence achievements. Quantify your impact with win rates and deal velocity.
- Showcase GTM expertise: Emphasize your ability to build ROI frameworks, competitive programs, and enablement assets.
- Demonstrate cross-functional skills: Provide examples of successful collaboration with Sales, CS, Product, and Demand Gen teams.
- Prepare for technical questions: Be ready to discuss how you translate technical capabilities into business value and ROI.
- Research Notion's culture: Understand their mission and values, especially regarding collaboration and AI integration.
Technical preparation
Behavioral questions
Frequently asked questions
- What are the key responsibilities for an Enterprise Product Marketing Manager at Notion?
- The Enterprise Product Marketing Manager at Notion will own sales enablement, competitive intelligence, and ROI strategy for the enterprise business. This includes creating competitive intelligence hubs, battle cards, ROI calculators, Win/Loss programs, AI value propositions, and change management narratives. You'll also run industry trends sessions and track impact on win rates and deal velocity.
- What is Notion's policy on in-office work for this role?
- Notion requires all team members to work from their offices on Mondays, Tuesdays, and Thursdays as designated Anchor Days. Some teams or specific positions might require additional in-office workdays, which will be communicated during the hiring process.
- What kind of ROI and business value strategy is expected from this Enterprise Product Marketing role?
- This role requires you to create accredited 'ROI of Notion' reports, calculators, TCO comparisons, and re-purposable ROI statistics. You'll build business value frameworks and value realization frameworks to quantify Notion's business impact for executives and buying committees.
- How does Notion approach hiring for diversity and inclusion?
- Notion is committed to hiring diverse and passionate individuals to reflect its customer base. They encourage applications from candidates whose experience may not perfectly align with every bullet point and value builders who share their company values.
- What are the essential skills for the Enterprise Product Marketing Manager role at Notion?
- Key skills include 6+ years in B2B product marketing, with ownership of sales enablement, competitive intelligence, and business value strategy. You'll need strong storytelling, writing, live enablement skills, cross-functional leadership, and an analytical/systems mindset. Curiosity about AI and adopting AI tools is also important.
- How does Notion handle salary and compensation for this position?
- Notion offers highly competitive cash compensation, equity, and benefits. The final compensation is based on factors like location, role scope, complexity, and candidate experience. For roles in San Francisco or New York City, the estimated base salary range is $185,000 - $230,000 per year.
- What is the importance of AI in this Enterprise Product Marketing role?
- While you don't need to be an AI expert, you should be curious and willing to adopt AI tools to improve your work. Developing clear AI value propositions and proof points for B2B audiences, and enabling teams to articulate AI ROI and differentiation, is a key responsibility.
- What kind of experience is considered a plus for this role?
- Nice-to-have experience includes work management, collaboration, knowledge management, building ROI/TCO models, conducting executive value assessments, and hands-on experience with Win/Loss analysis using tools like Salesforce and Gong.