Associate Brand Marketing Manager

About Noom

Noom is on a mission to help people live better, longer. We’re a consumer-led digital health company, connecting people to content, coaching, community, and clinicians, to build lasting habits and live healthier lives. We’re a high-growth organization powered by science, technology, and world-class talent. When you join Noom, on any team, you’ll see the impact of your work on the world.

Our Marketing Team

Noom’s Brand Marketing team is at the forefront of shaping how we show up in the world—building a cohesive, differentiated brand that earns trust and drives long-term growth. As we expand into new categories, from clinical weight loss to emerging health innovations, our team brings together storytelling, strategy, and creativity to connect with millions of users in meaningful ways.

About The Role

As we continue to grow, we’re seeking an Associate Brand Marketing Manager to serve as the operational backbone of our Brand Marketing team. In this role, you’ll support the planning and execution of high-impact brand campaigns while also owning the day-to-day operations of our influencer and creator marketing program. You’ll work at the intersection of strategy, creativity, and execution—ensuring seamless delivery and brand consistency across all touchpoints.

You Will

• Support creative production by partnering with the Director of Brand Marketing to plan and execute ATL campaigns across TV, video, and digital, coordinating deliverables from brief through final delivery
• Run influencer and creator operations end-to-end, including drafting briefs, managing timelines, reviewing content for brand alignment and compliance, and guiding deliverables through internal approvals
• Act as a brand guardian by supporting the rollout of brand guidelines and reviewing externally facing content to ensure consistency and quality across channels
• Drive brand intelligence by preparing Quarterly Brand Health Tracker readouts, contributing to strategic research initiatives, and synthesizing competitive insights into actionable recommendations
• Support brand partnerships and activations by coordinating logistics, timelines, and cross-functional collaboration across creators, cultural platforms, and partner brands

About You

If you’re interested in shaping the future of health by bringing brand strategy to life through thoughtful execution and storytelling, this role may be for you!

You Have

• 3–5 years of experience in brand marketing, influencer marketing, or a related field, ideally within a high-growth consumer brand, digital health company, or agency environment
• Strong brand intuition with a keen eye for creative excellence and consistency across diverse customer touchpoints
• Experience managing influencer and creator partnerships, including briefing, content review, approvals, and relationship management
• Comfort working with data, including brand tracking, campaign performance metrics, and research insights, with the ability to translate findings into clear narratives
• Excellent project management skills with the ability to manage multiple workstreams and deliver high-quality work on time
• A collaborative mindset and experience working cross-functionally with teams such as Creative, Media, and Product

What Makes This Job Amazing

• You’ll play a key role in shaping a brand that is helping millions of people lead healthier lives
• You’ll gain exposure to high-impact brand campaigns across multiple channels, including TV, digital, and influencer marketing
• You’ll work on a highly collaborative team that values creativity, strategic thinking, and operational excellence
• You’ll have opportunities for growth through mentorship, hands-on experience, and meaningful ownership of projects

Compensation Package

The US base salary range for this full-time position is $94,000-$110,000.This range reflects the minimum and maximum salary target for the position for US-based candidates, at the time of posting. The actual salary offer is based on factors including relevant experience and training, assessment of functional skills and behavioral competencies, and location, among others.Other elements of Noom’s Compensation PackageNoom offers a comprehensive and generous total rewards package. This generally includes a discretionary performance-based bonus, stock awards, healthcare, disability & retirement benefits, paid holidays and paid leave, and various wellness programs, etc.

Location

This position is a hybrid role, with 2 days per week on-site required in one of our offices:New York, New York Princeton, New Jersey

More About Noom

Noom is a leading whole-person health platform on a mission to help people live better, longer. We combine personalized medication with the science of behavior change and psychology, to help people build lasting habits and live longer, healthier lives. With nationally-recognized, holistic programs spanning weight, diabetes prevention, GLP-1 support, menopause, longevity, and more, we serve millions through health plans, employers, and direct-to-consumer offerings. As a trailblazer in the world of health and wellness, Noom makes healthy living easy, fun, and deeply rewarding.

We’re more than a health tech company—we’re a movement. This belief extends to our culture: we empower our people to think big, act boldly, and take pride in their contributions to shaping the future of health. With a strong remote culture, as well as offices in NYC and Princeton, we’ve been named one of the Best Places to Work by Inc., Fortune, Glassdoor, and Quartz—including honors for technology and diversity.

Join us in shaping the future of health. Whether you're remote or in-office, you’ll be part of a passionate, mission-driven team working to make the world a healthier place—one habit at a time.

Noom is proud to be an Equal Opportunity Employer, and all applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, caste, national origin, physical or mental disability, protected veteran status, age, or any other characteristic protected by applicable law. Noom is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities.

To help protect against potential hiring scams, please be aware that all email communications from the Noom Talent team and/or hiring managers will come only from an @noom.com email address. Please ignore any messaging or communication from other domains (e.g. @noom.team). Noom will never ask you for personal payment, require you to purchase equipment, conduct an interview process or messaging exchange via Microsoft Teams, or extend a job offer without the completion of a multi-step interview process featuring a combination of phone, Zoom, and in-person interviews, as well as references. If you are unsure about the validity of a Noom job posting on another website, we strongly encourage you to apply directly through our website.

Key skills/competency

• Brand Marketing
• Influencer Marketing
• Campaign Execution
• Content Review
• Brand Guidelines
• Market Research
• Project Management
• Cross-functional Collaboration
• Digital Health
• Consumer Brands