Growth Marketing Manager
Nightfall AI · United States
- Hybrid
- Full-time
- $130,000 / year
- United States
Job highlights
- Own pipeline creation and revenue generation.
- Build growth engine from scratch.
- Translate market shifts into demand.
- Scale AI-powered multi-channel engines.
- Lead influencer and creator distribution.
About the role
About Nightfall
Nightfall is the AI-native, unified data loss prevention and insider risk management platform that protects sensitive data across SaaS apps, GenAI tools, email, endpoint devices, and more. Hundreds of customers, spanning AI innovators to top 10 banks, trust Nightfall to detect and stop data exfiltration at scale. Nightfall enables organizations to innovate freely without the risks of losing intellectual property or exposing customer data. Our agentic platform helps security teams regain their time by putting data loss prevention on autopilot. With automatic remediation, security violations can be resolved automatically before they become incidents, and end-users can be automatically trained and coached in the moment to self-heal violations that they introduce.
Nightfall is backed by leading VC firms including Bain Capital Ventures (Enrique Salem - former CEO of Symantec), Venrock (early investors in Cloudflare), WestBridge Capital, Pear VC (early investors in Dropbox and Doordash), and a cadre of cybersecurity leaders including Frederic Kerrest (founder of Okta), Maynard Webb (former COO of eBay), Ryan Carlson (President of Chainguard), Kevin Mandia (founder of Mandiant), and many others.
About the role
We’re hiring a Growth Marketing Manager to own pipeline creation at Nightfall - someone who can understand how modern security buyers think, where demand actually forms, and how to convert that into revenue.
This role sits at the center of a major market shift: AI agents, copilots, and MCP-style integrations are fundamentally changing how data moves - and breaking traditional DLP in the process.
You’ll be joining a very early marketing team, working directly with leadership to build the growth engine from day one. There is no “machine” to inherit - you are building it.
Your job is to turn that shift into pipeline:
- Translate complex security narratives into demand
- Capture high-intent buyers across channels
- Build repeatable, AI-powered systems that consistently generate qualified meetings
We are looking for a top 1% operator—someone who has built before, moves fast, and knows how to turn ambiguity into results.
What You’ll Do
- Own pipeline as a number
Own net-new qualified meetings and pipeline generation as your core metric
Be directly accountable for marketing-sourced and influenced revenue - Build the growth engine from zero
Stand up and scale core growth channels: paid, SEO, lifecycle, and conversion systems
Define how Nightfall captures, nurtures, and converts demand end-to-end
Create the foundation for a repeatable, scalable demand generation engine - Turn market insight into demand
Translate technical shifts (AI agents, MCP, SaaS sprawl, data movement) into compelling demand hooks
Build campaigns that resonate with CISOs, security, and risk leaders - Build multi-channel, AI-powered pipeline engines
Own and scale paid acquisition (LinkedIn, Google, Reddit, emerging channels)
Design and execute ABM programs for high-value enterprise accounts
Partner with outbound to create coordinated, full-funnel plays
Use AI tools to accelerate campaign creation, personalization, testing, and optimization - Lead influencer and creator-driven distribution
Identify and partner with security influencers, practitioners, and niche creators
Build repeatable influencer programs (LinkedIn, newsletters, podcasts, communities)
Turn subject matter experts (internal + external) into scalable demand channels
Experiment aggressively with modern distribution (micro-influencers, founder-led content, dark social) - Run a disciplined experimentation system
Continuously test messaging, channels, audiences, and creative
Operate with speed and rigor - clear hypotheses, fast iteration, decisive scaling
Use AI to generate variants, analyze performance, and accelerate learnings
Turn winning strategies into repeatable, documented systems - Own attribution and performance
Build and maintain clear attribution from campaign → meeting → pipeline → revenue
Make budget and strategy decisions based on real performance data
Continuously improve cost per meeting and pipeline efficiency - Operate cross-functionally
Work tightly with sales, SDRs, product marketing, and content
Ensure messaging, targeting, and pipeline goals are fully aligned
Feed market insights back into positioning and GTM strategy
What Success Looks Like
- Builds a repeatable, multi-channel demand engine within the first 90 days
- Consistently generates high-quality net-new meetings with enterprise security buyers
- Launches at least one scalable influencer/creator channel that drives pipeline
- Establishes a clear experimentation cadence with documented wins and learnings
- Delivers measurable pipeline contribution with clean attribution
- Improves cost per meeting and pipeline efficiency over time
- Becomes a key voice in how Nightfall takes its message to market
What You Bring
- Proven builder (not an optimizer)
3–7+ years in B2B growth, demand gen, or acquisition
Track record of owning and hitting pipeline targets
Has built demand engines from scratch - not just optimized existing programs - AI-native operator
Actively uses AI tools (ChatGPT, Claude, etc.) to create leverage and move faster
Uses AI for campaign creation, personalization, testing, and analysis
Thinks in systems, automation, and scale—not manual execution - Strong channel execution
Hands-on experience with paid acquisition (LinkedIn, Google, Reddit, X)
Familiar with ABM and enterprise GTM motions
Knows how to convert attention into qualified pipeline—not just clicks - Analytical and operational rigor
Fluent in attribution, funnel metrics, and performance analysis
Comfortable owning dashboards, tracking, and reporting
Experience with HubSpot (or similar), CRM systems, and campaign tooling
Environment
Nightfall AI takes pride in being an equal-opportunity employer. We value a diverse and global talent pool and the collaboration that results from having a diverse and inclusive team. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Our hiring decisions are based exclusively on merit, qualifications, and business needs.
Compensation
Employee compensation will be determined based on interview performance, level of experience, specialization of skills, and market rate. During the offer discussion, your recruiter will review the finalized base salary, bonus (for applicable roles), benefits & perks, and stock options as they’ll be reflected in an offer letter.
Compensation Range: $120K - $140K
Key skills/competency
- Growth Marketing
- Demand Generation
- Pipeline Creation
- B2B Marketing
- AI Tools
- Paid Acquisition
- ABM
- Experimentation
- Attribution
- Marketing Strategy
Skills & topics
- Growth Marketing Manager
- Demand Generation
- Pipeline Creation
- B2B Marketing
- AI Marketing
- Paid Acquisition
- ABM
- Experimentation
- Marketing Automation
- SaaS Marketing
- LinkedIn Ads
- Google Ads
- SEO
- HubSpot
- CRM
How to get hired
- Tailor your resume: Highlight B2B growth, demand generation, and AI tool experience, emphasizing pipeline ownership and building from scratch.
- Showcase AI proficiency: Detail your hands-on experience using AI tools for campaign creation, personalization, and analysis.
- Quantify your impact: Provide specific examples of pipeline targets hit and demand engines built, using metrics like cost per meeting.
- Research Nightfall's vision: Understand their AI-native DLP platform and how you can drive demand in this market shift.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the Growth Marketing Manager role at Nightfall AI focused on?
- The Growth Marketing Manager at Nightfall AI is primarily focused on owning pipeline creation and driving revenue by understanding modern security buyer behavior and leveraging AI-powered systems to capture and convert high-intent buyers across various channels.
- What kind of experience is Nightfall AI looking for in a Growth Marketing Manager?
- Nightfall AI is seeking a proven builder with 3-7+ years in B2B growth, demand generation, or acquisition. Key requirements include a track record of owning and hitting pipeline targets, experience building demand engines from scratch, and active use of AI tools for marketing.
- How important is AI proficiency for this Growth Marketing Manager role?
- AI proficiency is crucial. Nightfall AI is an AI-native company and expects candidates to actively use AI tools (like ChatGPT, Claude) for campaign creation, personalization, testing, and analysis, and to think in terms of systems, automation, and scale.
- What are the core responsibilities of the Growth Marketing Manager at Nightfall?
- Core responsibilities include owning pipeline and revenue targets, building the growth engine from zero across channels like paid, SEO, and lifecycle marketing, translating market insights into demand, building AI-powered pipeline engines, leading influencer distribution, and running experimentation systems.
- What is the compensation range for the Growth Marketing Manager position?
- The compensation range for the Growth Marketing Manager position at Nightfall AI is $120,000 to $140,000 annually, with final compensation determined by interview performance, experience, skills, and market rates.
- What does success look like for a Growth Marketing Manager at Nightfall AI?
- Success is defined by building a repeatable, multi-channel demand engine within 90 days, consistently generating high-quality meetings, launching scalable influencer channels, establishing a clear experimentation cadence, delivering measurable pipeline contribution with clean attribution, and improving cost efficiency.
- How does Nightfall AI approach diversity and inclusion in hiring?
- Nightfall AI is an equal-opportunity employer committed to diversity and inclusion. They value a diverse talent pool and consider all applicants based on merit, qualifications, and business needs, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.