VP, Product Marketing

@ NielsenIQ

Company Description

As the VP of Product Marketing, you will join our dynamic Product Strategy team at NielsenIQ, working closely with product leadership, commercial, and marketing teams to ensure the successful execution of strategic product initiatives.

Role Overview

In this pivotal role, you will drive the launch of products by developing clear go-to-market strategies, crafting compelling messaging, and creating impactful sales enablement content. You will leverage data, insights, research, and feedback to oversee the marketing and positioning of our global product portfolio.

Key Responsibilities

• Lead a world-class Product Marketing organization.
• Collaborate with Product and Commercial teams for clear positioning.
• Own messaging and content for a diverse product portfolio.
• Gather and analyze customer feedback for product improvements.
• Create and socialize sales enablement content.
• Develop product launch plans with multiple stakeholders.
• Measure and optimize product marketing material effectiveness.

Qualifications

• Bachelor's Degree required; Master’s preferred.
• 15+ years in B2B Product Marketing, Product Management or Marketing.
• Exceptional leadership, communication, and project management skills.
• Experience with SaaS products and FMCG industry understanding.

Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)
• Comprehensive health insurance, parental leave, life insurance, education support

About NielsenIQ

NIQ is the world’s leading consumer intelligence company with unparalleled global reach, recently merging with GfK. We deliver consumer insights and advanced analytics across 100+ markets.

Key skills/competency

VP, Product Marketing: Product Strategy, Messaging, Sales Enablement, Go-to-market, B2B, SaaS, FMCG, Leadership, Communication, Data Analysis