Market Research Executive

Market Research Executive

We won’t say we can predict the future, but our team of Market Research Analysts gets pretty close. This role combines data analysis and client consultation from the start, with plenty of room for growth. You find the stories behind scatter plots and help clients determine which products to launch. Your insights will influence decisions for some of today’s leading global companies.

Job Description

Reporting to a project lead, you will be responsible for the successful execution of customized quantitative studies, including project costing, questionnaire design, project management and execution, analysis and report writing. This role is within the custom research team and focuses on the T&D/ Media industry.

Client Management

• Managing clients and their respective projects from beginning to end, including making actionable recommendations to support key business objectives.
• Consistently exceeding client expectations from project inception through completion.

Project Management

• Successfully manage multiple projects simultaneously, all in different design/analysis stages.
• Proactively anticipating, troubleshooting, overcoming, and/or escalating challenges to your project lead in a timely manner.
• Coordinating project task activities between your project team and internal support/operations team(s).

Consulting (Questionnaire Design, Analysis, Reporting & Writing)

• Assist in the development of strong and captivating proposals to meet client needs, based on short research briefs and/or elaborate RFPs; including assisting with costing structure, methodological design, analytical framework, etc.
• Designing questionnaires/focus group screeners/interview guides to meet the specific or unique client objectives.
• Synthesis and communication of both primary and secondary research findings into actionable insights according to the client’s objectives.
• Full reporting and analysis (via PowerPoint): Interpreting and analysing multivariate data, drawing insightful conclusions and providing recommendations, where applicable.
• Provide "in office" research, administrative and operational support to senior staff.
• Be directly accountable for work conducted for their nominated clients in terms of analyses, charting, etc and perform quality checks on all reports for alignment to request accuracy and correctness.

A LITTLE BIT ABOUT YOU

Experience: Primary Quantitative Market Research with practical knowledge of research methodologies.

Skills: Proactive, Strong interpersonal skills, Very Good Influencing & Persuading Skills.

Qualifications

• MBA in Marketing from a Premium Institute.
• 0.6 to 2.5 years experience in Quantitative Consumer Insights role.
• Knowledge of statistics and multivariate analysis.

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion

Key skills/competency

• Market Research
• Quantitative Research
• Client Management
• Project Management
• Data Analysis
• Questionnaire Design
• Report Writing
• Consumer Insights
• Multivariate Analysis
• MBA