Senior Director Product Marketing

About Nielsen

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description

Nielsen is seeking a visionary and strategic Senior Director of Product Marketing to lead the global go-to-market strategy for our suite of analytics and data solutions. In this high-impact role, you will be the primary architect of our product narrative, responsible for positioning Nielsen’s sophisticated data capabilities as essential tools for the modern media landscape.

A critical component of this role involves navigating the transition from tradition to innovation. You will work at the intersection of Product and Sales to distill and simplify complex legacy product architectures into clear, value-driven solutions that resonate with enterprise clients. The ideal candidate is a master storyteller who can take technical density and transform it into a competitive advantage, ensuring our sales teams are equipped to win in a rapidly evolving environment.

Responsibilities

• Define and lead the end-to-end go-to-market strategy for Nielsen’s analytics portfolio.
• Partner deeply with Product and Engineering teams to translate complex, legacy technical architectures into streamlined, benefit-oriented value propositions.
• Collaborate with Sales and Product leadership to ensure organizational alignment and develop high-impact toolkits and training programs.
• Serve as the "voice of the market" within the organization, conducting competitive analysis and customer research.
• Manage the product marketing budget and resource allocation, establishing and monitoring KPIs.
• Lead integrated efforts with Demand Gen, Content, and PR to ensure consistent messaging across all global channels.
• Lead, recruit, and develop a world-class team of Product Marketers, fostering a culture of excellence.

Qualifications

• 12+ years of experience in Product Marketing, with significant portion dedicated to large-scale B2B, data analytics, or media technology.
• 6+ years of people management experience, with a proven track record of managing other managers and building high-performing teams.
• Demonstrated success in simplifying complex technical products or legacy systems for a commercial audience.
• Exceptional ability to influence senior stakeholders and craft compelling narratives.
• High level of comfort navigating technical environments, including API-driven architectures and cloud-based solutions.
• Ability to shape the long-term category-level positioning of Nielsen’s analytics suite.
• Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree preferred.

Additional Information

Nielsen offers a comprehensive benefits package including health & wellness plans, 401(k) with match, generous PTO, and potential for a company car and discretionary incentive/bonus.

Salary will be adjusted based on geographic location and individual circumstances.

Nielsen is an equal opportunity employer.

Beware of potential job scams. Nielsen recruiters only use official channels (@nielsen.com email, official job boards, LinkedIn). Verify all communications.

Key skills/competency

• Senior Director Product Marketing
• Go-to-Market Strategy
• Product Narrative
• Data Analytics
• Media Technology
• B2B Marketing
• Sales Enablement
• Market Intelligence
• Team Leadership
• Technical Fluency