2 days ago
Senior Marketing Data Scientist
Nexus Consulting
Hybrid
Full Time
$208,000
Hybrid
Job Overview
Job TitleSenior Marketing Data Scientist
Job TypeFull Time
CategoryCommerce
Experience5 Years
DegreeMaster
Offered Salary$208,000
LocationHybrid
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Job Description
About the Role of Senior Marketing Data Scientist at Nexus Consulting
We are seeking a Senior Marketing Data Scientist with deep expertise in Salesforce Data Cloud and advanced SQL to join a high-impact Marketing Analytics team supporting Business Messaging initiatives. This role will focus on building and scaling audience segmentation capabilities to power data-driven marketing campaigns reaching millions of customers. The ideal candidate is highly technical, hands-on with large-scale datasets, and experienced in partnering cross-functionally to develop scalable audience systems and reporting pipelines.
Key Responsibilities
- Audience Segmentation & Strategy
- Build and maintain complex audience segments in Salesforce Data Cloud
- Develop Calculated Insights using advanced SQL
- Identify and define audience signals to drive targeted marketing campaigns
- Activate audience segments to marketing automation platforms
- Data Engineering Partnership
- Collaborate with Data Engineers to design and enhance data pipelines supporting marketing systems
- Ensure reliable data flow into reporting and segmentation environments
- Maintain and optimize large-scale datasets (millions of records)
- Analytics & Reporting
- Develop automated reporting solutions and self-service dashboards
- Monitor campaign performance and key marketing KPIs
- Size revenue opportunities through segmentation analysis
- Troubleshoot and resolve data discrepancies across systems
- Business Translation
- Translate marketing requirements into technical audience definitions
- Partner with campaign managers on complex audience builds
- Present insights clearly to both technical and non-technical stakeholders
Required Qualifications
- 7+ years of experience in marketing analytics, data science, data engineering, or related field
- Expert-level SQL skills (CTEs, window functions, query optimization, large dataset handling)
- Hands-on experience with Salesforce Data Cloud or similar CDP platforms
- Experience building audience signals and segmentation frameworks
- Proven collaboration with Data Engineering teams on pipeline development
- Experience automating reports and building self-service dashboards
- Proficiency in Tableau or similar visualization tools
- Advanced Excel / Google Sheets skills
- Basic Python knowledge for automation and APIs
- Strong communication and stakeholder management skills
Preferred Qualifications
- Experience with Salesforce Marketing Cloud (SFMC)
- Familiarity with CRM data structures and account-level models
- Background in B2B marketing analytics
- Experience supporting large-scale marketing ecosystems
Key skills/competency
- Salesforce Data Cloud
- Customer Data Platforms (CDP)
- Advanced SQL & Data Modeling
- Audience Segmentation Strategy
- Marketing Analytics
- Data Pipelines & Automation
- Dashboard Development
- Campaign Performance Analysis
- Cross-Functional Collaboration
- Python for Automation
How to Get Hired at Nexus Consulting
- Research Nexus Consulting's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor.
- Tailor your resume meticulously: Highlight your 7+ years in marketing analytics, expert SQL, and Salesforce Data Cloud experience for this Senior Marketing Data Scientist role.
- Showcase your data expertise: Provide concrete examples of audience segmentation, data pipeline collaboration, and dashboard development in your portfolio.
- Prepare for technical challenges: Be ready to demonstrate advanced SQL proficiency and discuss your experience with CDP platforms and data modeling in interviews.
- Emphasize cross-functional collaboration: Share instances where you successfully translated marketing needs into technical solutions and managed diverse stakeholders.
Frequently Asked Questions
Find answers to common questions about this job opportunity
01What is the primary focus of the Senior Marketing Data Scientist role at Nexus Consulting?
02What key technical skills are essential for this Senior Marketing Data Scientist position?
03How important is collaboration with Data Engineering for this role at Nexus Consulting?
04Can you elaborate on the required experience with Salesforce Data Cloud for a Senior Marketing Data Scientist?
05What kind of reporting and analytics responsibilities does this Senior Marketing Data Scientist role entail?
06Is B2B marketing analytics experience preferred for the Senior Marketing Data Scientist at Nexus Consulting?
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