Marketing Consultant

Marketing Consultant at Nexus Consulting

One of Nexus Consulting's clients is actively seeking a Marketing Consultant to provide strategic guidance and deliver data-driven insights that significantly enhance marketing performance. In this dynamic role, you will be responsible for analyzing complex marketing data, formulating actionable recommendations, and contributing to cutting-edge AI-driven solutions. Your expertise will be crucial in creating robust rubrics and frameworks designed to optimize campaign effectiveness across various initiatives.

Key Responsibilities

• Analyze complex marketing datasets to generate actionable insights and inform strategic decision-making.
• Collaborate with cross-functional teams to design, evaluate, and refine AI-driven marketing models.
• Develop detailed rubrics and frameworks leveraging advanced marketing and consulting expertise to assess model performance and campaign outcomes.
• Deliver clear, concise, and actionable written and verbal communications to convey insights to stakeholders.
• Provide guidance on best marketing and consulting practices to maximize results and business growth.
• Stay current on industry trends, emerging technologies, and AI applications relevant to marketing.
• Continuously refine consulting strategies to drive measurable impact in a rapidly evolving digital environment.

Required Skills and Qualifications

• Bachelor’s degree or higher in Marketing, Communications, or a related field.
• Minimum 3 years of professional experience in marketing, communications, or consulting.
• Exceptional written and verbal communication skills, with the ability to translate complex data into clear business insights.
• Hands-on experience with marketing analytics, campaign assessment, and consulting methodologies.
• Proficiency in interpreting marketing metrics to improve AI model outcomes.
• Strong organizational skills and the ability to manage multiple remote projects.
• Proactive and innovative mindset with a focus on collaboration and results.

Preferred Qualifications

• 7+ years of professional experience in marketing consulting or a related field.
• Experience training, evaluating, or deploying AI-driven marketing tools or technologies.
• Advanced certifications in digital marketing, data analytics, or AI applications in marketing.

Key skills/competency

• Marketing Strategy
• Data Analysis
• AI-Driven Solutions
• Campaign Optimization
• Consulting Methodologies
• Stakeholder Communication
• Marketing Analytics
• Digital Marketing
• Performance Assessment
• Business Growth