Data Scientist III

Data Scientist III at Nexus Consulting

We are seeking a Data Scientist III with deep expertise in Salesforce Data Cloud and advanced SQL to join a high-impact Marketing Analytics team supporting Business Messaging initiatives. This remote role will focus on building and scaling audience segmentation capabilities to power data-driven marketing campaigns reaching millions of customers. The ideal candidate is highly technical, hands-on with large-scale datasets, and experienced in partnering cross-functionally to develop scalable audience systems and reporting pipelines.

Key Responsibilities

• Audience Segmentation & Strategy: Build and maintain complex audience segments in Salesforce Data Cloud. Develop Calculated Insights using advanced SQL. Identify and define audience signals to drive targeted marketing campaigns. Activate audience segments to marketing automation platforms.
• Data Engineering Partnership: Collaborate with Data Engineers to design and enhance data pipelines supporting marketing systems. Ensure reliable data flow into reporting and segmentation environments. Maintain and optimize large-scale datasets (millions of records).
• Analytics & Reporting: Develop automated reporting solutions and self-service dashboards. Monitor campaign performance and key marketing KPIs. Size revenue opportunities through segmentation analysis. Troubleshoot and resolve data discrepancies across systems.
• Business Translation: Translate marketing requirements into technical audience definitions. Partner with campaign managers on complex audience builds. Present insights clearly to both technical and non-technical stakeholders.

Required Qualifications

• 7+ years of experience in marketing analytics, data science, data engineering, or related field.
• Expert-level SQL skills (CTEs, window functions, query optimization, large dataset handling).
• Hands-on experience with Salesforce Data Cloud or similar CDP platforms.
• Experience building audience signals and segmentation frameworks.
• Proven collaboration with Data Engineering teams on pipeline development.
• Experience automating reports and building self-service dashboards.
• Proficiency in Tableau or similar visualization tools.
• Advanced Excel / Google Sheets skills.
• Basic Python knowledge for automation and APIs.
• Strong communication and stakeholder management skills.

Preferred Qualifications

• Experience with Salesforce Marketing Cloud (SFMC).
• Familiarity with CRM data structures and account-level models.
• Background in B2B marketing analytics.
• Experience supporting large-scale marketing ecosystems.

Key skills/competency

• Salesforce Data Cloud
• Customer Data Platforms (CDP)
• Advanced SQL & Data Modeling
• Audience Segmentation Strategy
• Marketing Analytics
• Data Pipelines & Automation
• Dashboard Development
• Campaign Performance Analysis
• Cross-Functional Collaboration
• Stakeholder Management