Growth Marketing Manager

@ Newsela

The Role

Are you passionate about using your growth marketing skills to make a real difference in the classroom? At Newsela, Formative believes in using thoughtful AI and innovative tools to save teachers time and provide personalized feedback to students. As our Growth Marketing Manager, you will drive initiatives that expand the reach of our powerful learning tools.

Your Responsibilities

You will collaborate with in-house channel experts to:

• Increase qualified traffic to our platform.
• Boost conversion rates from visits to free trials.
• Drive conversion from free trials to paid customers (B2C) or B2B leads.

What You'll Do

• Orchestrate comprehensive growth projects with paid media, SEO, and content teams.
• Own and continuously optimize the user journey and conversion funnel.
• Implement in-product messaging strategies to guide users toward activation.
• Independently analyze data and deliver actionable insights.

What You'll Bring

• Minimum 3 years in a growth-focused role (PLG, SaaS, or B2C).
• Expertise in acquisition channels with collaborative experience.
• Proficiency in Salesforce, Google Analytics, and Google Tag Manager.
• Experience integrating AI tools into marketing workflows.
• A relentless drive for optimization and measurable outcomes.

Compensation & Benefits

Base compensation between $82,800 and $110,000, plus incentive stock options, comprehensive health benefits, a monthly tech stipend for work from home, flexible PTO, and professional development opportunities.

About Newsela

Newsela transforms real-world content into instruction-ready material for K-12 classrooms, reaching over 3.3 million teachers and 40 million students. Our platform offers personalized content across five reading levels, ensuring accessibility and engagement.

Key skills/competency

Growth marketing, Data analysis, Conversion optimization, Acquisition channels, Project leadership, AI integration, EdTech, PPC, SEO, Google Analytics