SEO Marketing Lead

About Newrez

Exceed the expectations of our residential mortgage borrowers & business partners through superior service, simple processes, and effective communications. We deliver on this mission by empowering our employees by encouraging and recognizing superior performance and innovative solutions, by promoting teamwork and divisional cooperation.

Position Summary

Newrez is seeking a highly skilled SEO marketeer to help expand the organic search strategy across educational, transactional, and authority-driven content. This role is responsible for translating search data into actionable insights, delivering executive-ready reporting, and helping identify high-quality, high-intent traffic opportunities that will help drive engagement and retention of customers as a primary objective. This is not a keyword-only role. The SEO Lead will operate as a search strategist, deeply aligned with borrower intent, financial product education, and long-term customer value.

Essential Functions, Duties, and Responsibilities

• Develop and maintain keyword, topic, and content roadmaps aligned to business priorities.
• Produce monthly executive-level SEO performance reports focused on outcomes, not vanity metrics.
• Partner with SEM leadership to align paid and organic search strategies.
• Optimize content for traditional search engines and AI-driven search strategies (AEO).
• Guide on-page organization, internal linking, and content structure best practices.
• Identify opportunities to improve conversion from organic traffic, not just rankings.
• Ability to effectively and accurately convey information to others.
• Performs related duties as assigned by management.

Qualifications And Education Requirements

• Bachelor’s degree in business or marketing preferred.
• 6-9+ years of hands-on SEO experience, preferably in regulated or financial industries.

Skills, Abilities, And Knowledge

• Deep experience in Google Search and Console, GA4, SEMrush/Ahrefs, and crawling tools.
• Proven experience creating executive-ready SEO reports and insights.
• Strong understanding of search intent, funnel mapping, and lifecycle marketing.
• Ability to mentor junior analysts and elevate overall content quality.

Work Environment And Physical Requirements

• Working on-site at assigned office location.
• Regular and punctual attendance adhering to schedule established by leadership.
• Flexibility to work occasional adjusted work schedules, overtime, and evening and/or weekend hours to meet deadlines or as business needs demand.
• Working in a cubicle hub, maintaining focus on phone calls in a noisy environment within earshot of multiple other conversations.
• Sedentary work in a stationary position at a cubicle for prolonged periods of time.
• Constant repetitive motions required for operating a computer, such as typing and managing phone calls.
• Constantly communicating effectively verbally in English, including accurately exchanging information with others following identification of correct procedures.

Compensation

A Good Faith Estimate Of The Compensation Is $78,800.00 - $135,120.00. Compensation for this position may also include other elements, including medical, financial, various paid time off benefits, and a bonus based on individual and company performance, variable or annual. Placement within the range will be based on a variety of factors, including but not limited to, skills, experience, qualifications, location, etc.

Additional Information

While this description is intended to be an accurate reflection of the position’s requirements, it in no way implies/states that these are the only job responsibilities. Management reserves the right to modify, add or remove duties and request other duties, as necessary. All employees are required to have smart phones that meet Company security standards with the ability to install apps such as Okta Verify and Microsoft Authenticator. Employment will be contingent on this requirement.

Company Benefits

Newrez is a great place to work but we are only as strong as our greatest asset, our employees, so we believe in rewarding them!

• Medical, dental, and vision insurance
• Health Savings Account with employer contribution
• 401(k) Retirement plan with employer match
• Paid Maternity Leave/Parental Bonding Leave
• Pet insurance
• Adoption Assistance
• Tuition reimbursement
• Employee Loan Program

The Newrez Employee Emergency and Disaster Fund is a new program to support our team members.

Newrez NOW

Our Corporate Social Responsibility program, Newrez NOW, empowers employees to become leaders in their communities through a robust program that includes volunteering, philanthropy, nonprofit grants, and more.

• Volunteer Time Off (VTO) day, company-paid volunteer day where all eligible employees may participate in a volunteer event with a nonprofit of their choice
• Employee Matching Gifts Program: We will match monetary employee donations to eligible non-profit organizations, dollar-for-dollar, up to $1,000 per employee
• Newrez Grants Program: Newrez hosts a giving portal where we provide employees an abundance of resources to search for an opportunity to donate their time or monetary contributions

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.

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Key skills/competency

• SEO Strategy
• Content Marketing
• Search Engine Optimization
• Data Analysis
• Reporting
• SEM
• AEO
• Funnel Mapping
• Lifecycle Marketing
• Financial Services Marketing