Sales Assistant

OUR STORY, YOUR IMPACT

At Never Fully Dressed, we’re more than just a fashion brand - we’re a community built on self-expression, inclusivity, and individuality. Born from humble beginnings in the vibrant markets of East London, we’ve grown into a global brand that celebrates diversity and empowers women to embrace their unique style. Our team is driven by creativity, passion, and a commitment to making a positive impact, designing versatile pieces that inspire confidence and joy in everyday life.

WHO WE ARE

• We are honest and transparent and we value self-reflection. ‘A liar is worse than a thief’
• We have a growth mindset personally and professionally. We are driven, progressive, interesting, learning and open. We challenge the status quo and encourage innovative thinking.
• We support each other and help each other out. We know we are interconnected and part of a team. We are respectful and we come with good intent. ‘We all put our trousers on the same way.’
• We are grateful for each other, for our relationships, communities and opportunities and we focus on how we can build on this.
• We show up. ‘If you don’t want to dance don’t come to the party.’

WHAT YOU’LL BE DOING

As Sales Assistant at Never Fully Dressed, you will be a core representative of the brand within the US, working closely with the Store Manager to build an inclusive and empowering community. In this role, you will play a vital part in bringing the brand to life delivering NFD styling, exceptional customer service, driving sales and supporting daily store operations. You’ll create a feel-good, inclusive store experience for all customers whilstdriving store performance to achieve sales targets and KPIs.

YOU'LL BE RESPONSIBLE FOR:

• Customer Service: Deliver exceptional, friendly, and knowledgeable service to all customers—creating an inclusive, memorable store experience—through conversational selling, strong floor presence, upselling, styling, and proactive relationship-building. Build and maintain a strong client book through consistent outreach and follow-up to drive sales targets.
• Styling & Product Knowledge: Provide personalized styling advice tailored to each customer’s needs and lifestyle while maintaining up-to-date, in-depth knowledge of current collections, key pieces, fits, fabrics, seasonal trends, and NFD styling to confidently communicate the brand’s USPs and maximize selling opportunities.
• Store Standards & Operations: Maintain exceptional visual merchandising and presentation standards while ensuring strong shop floor etiquette, supporting stock replenishment and inventory accuracy. Assist with POS and cash handling, as well as keeping the sales floor clean, organized, and customer-ready at all times.

WHAT WE’RE LOOKING FOR

• Retail Experience: Retail experience preferred but not required; a positive attitude and willingness to learn are essential.
• Systems: Knowledge of Shopify POS, Microsoft Excel, Microsoft Outlook, inventory management and cash handling.
• Problem-Solver: Ability to adapt and find solutions in response to challenges, align with local activity or seasonal changes to ensure targets can be met.

Key skills/competency

• Customer Service
• Retail Sales
• Fashion Styling
• Visual Merchandising
• Inventory Management
• Clienteling
• Store Operations
• Sales Performance
• Shopify POS
• Cash Handling