Specialist, Product & Technology Communications
Netflix
Job Overview
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Job Description
About Netflix
At Netflix, our mission is to entertain the world. We are pushing the boundaries of storytelling, global fandom, and making the unimaginable a reality. Join our dream team, obsessed with merging creativity, intuition, and cutting-edge technology.
The Opportunity
Do you thrive where culture, technology, and entertainment intersect? Can you connect cultural trends to innovations in how people discover and enjoy stories? Are you adept at translating complex product innovations into narratives that resonate with diverse audiences, from superfans to industry watchers? If so, the Product & Technology Communications team invites you to contribute.
This role is crucial for demonstrating the value of our product experience and highlighting meaningful member connections with our entertainment.
The Role: Specialist, Product & Technology Communications
As a Specialist, Product & Technology Communications, you will be a key contributor in promoting and protecting Netflix’s reputation for member-focused innovation. You will drive strategic storytelling across various product areas, including personalized curation, merchandising, new content experiences like Live, and core product launches on TV and Web.
You will collaborate closely with product and technology teams, entertainment communications, marketing, and consumer insights to craft stories that link product innovation to cultural conversations and member value. This position is based in our Los Angeles or Los Gatos offices.
Key Responsibilities
- Translate complex product concepts into clear, compelling stories that reinforce Netflix as a premier entertainment destination.
- Act as an expert dot-connector across product innovation, culture, audience insights, and company-wide storytelling, proactively identifying narratives for the product and technology communications strategy.
- Develop thoughtful and strategic proactive and reactive communications plans for your product areas, covering ongoing launches, tests, and campaigns.
- Manage key business relationships within product and technology.
- Partner with pan-regional comms teams as the product and tech subject matter expert, providing timely context and strategic collaboration for regional storytelling.
- Manage direct relationships with relevant media, identifying new reporters and engagement approaches.
- Drive proactive storytelling for new content-driven formats (e.g., Live, Podcasts, emerging experiences), collaborating with entertainment comms, publicity, marketing, and product teams.
- Own the development and operational management of messaging documents, launch calendars, and cross-functional alignment for consistent narrative execution.
- Work with cross-functional partners to align messaging and support major milestones, ensuring operational excellence in planning and communication.
Qualifications
- 5–7 years of relevant communications experience in tech, innovation, entertainment, or related fields.
- Deep fluency in internet culture and emerging new media platforms; a strong digital native.
- Exceptional written and verbal communication skills, capable of simplifying complex innovations into resonant stories.
- Proven ability to translate intricate product capabilities into clear, compelling narratives for diverse audiences.
- Demonstrated operational excellence in managing launches, calendars, stakeholder coordination, and alignment.
- High judgment and ability to make principled decisions amidst ambiguity.
- A strong point of view and ability to effectively socialize and influence cross-functional teams.
- A collaborative, team-player mindset, comfortable working independently and proactively.
- Strong bias for action, curiosity, and an instinct for connecting cultural, product, and business priorities.
Key skills/competency
- Product Communications
- Strategic Storytelling
- Media Relations
- Cross-functional Collaboration
- Narrative Development
- Product Launch Management
- Digital Media Fluency
- Internet Culture
- Stakeholder Management
- Operational Excellence
How to Get Hired at Netflix
- Research Netflix's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor to understand the unique Netflix environment.
- Tailor your resume for product communications: Customize your resume to highlight experience in strategic storytelling, media relations, and translating complex technology concepts, using keywords relevant to the Specialist, Product & Technology Communications role.
- Showcase your cultural fluency: Demonstrate deep understanding of internet culture, emerging media, and entertainment trends, connecting them to Netflix's product innovations.
- Prepare for behavioral interviews: Be ready to discuss how you handle ambiguity, influence cross-functional teams, and exhibit a bias for action, aligning with Netflix's specific cultural tenets.
- Highlight operational excellence: Provide examples of successfully managed product launches, communications calendars, and stakeholder alignment in previous communications roles.
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