Senior Researcher - Ads Experiences

About Netflix and the Senior Researcher - Ads Experiences Role

At Netflix, our mission is to entertain the world. We are building the next generation of advertising business tools, products, and formats, marking an exciting zero-to-one initiative. The Ads Research team aims to uncover and deliver insights that directly impact product and business strategy, guiding the development of advertising experiences for millions globally and for our advertising clients.

This role offers a tremendous opportunity for leadership and impact within Netflix's new advertising venture. You will partner with Product, Data Science, Design, Business, and other cross-functional and research teams to understand their insights needs, then develop, execute, and deliver best-in-class quantitative research.

Key Responsibilities

• Partner with cross-functional teams (Business Stakeholders, Design, Product Management, Engineers, Data Scientists) and fellow researchers to develop, lead, execute, and socialize a roadmap of high-impact research initiatives, including both fast-moving product research and long-term strategic business research.
• Deeply understand the technical product and business needs within Netflix's advertising world, connecting with other Netflix areas like Member Experience, Content, and Commerce.
• Identify and prioritize impactful opportunities by responding to changing business needs, balancing research depth with velocity.
• Engage with Netflix members and advertisers worldwide to uncover pain points and unmet needs, translating them into actionable business recommendations.
• Thoughtfully evangelize the role of research and scale its practice in nascent or competing environments within the product and business development process.
• Cut through diverse perspectives to deliver powerful, objective insights and stories suitable for both technical and non-technical audiences.
• Identify opportunities to establish new points of view and capabilities, evolving Netflix's advertising product and UX research function.
• Manage multiple simultaneous projects at different stages (from ideation to presentation), delivering a steady portfolio of tactical and strategic insights.

Required Qualities

• Comfortable making decisions and recommendations, even with incomplete data.
• A keen ability to identify non-obvious connections and insights.
• Resilient and steadfast in the face of change, uncertainty, and challenge.
• A balanced blend of creative and analytical thinking.
• Both an excellent collaborator and a proactive self-starter.

Required Skills & Experience

• Demonstrable experience in product research and/or user experience (UX) research, with particular expertise and hands-on experience leading end-to-end quantitative research studies that inform business and product strategy. This includes, but is not limited to:
• Expertise in large-scale survey methodologies and complex survey analysis modeling (e.g., SEM, forced-choice modeling, longitudinal surveying, A/B surveys).
• Knowledge of relevant statistical concepts such as hypothesis testing, regression/linear models, experimental design, and experience with longitudinal analysis, multilevel/mixed effects modeling, choice-based modeling, psychometrics, etc.
• Ability to triangulate and test relationships between consumer attitudes (e.g., survey questions) and behavioral signals (e.g., product usage logs).
• Development of survey scales and questionnaires suitable for consumer research across global markets, considering local customs, response biases, and reliability of comparisons.
• A balance of creative and analytical skills with the ability to proactively define research questions, identify appropriate methods, execute studies, and synthesize findings.
• Expertise in programming languages and libraries for data manipulation and computational statistics (e.g., R, SPSS, Python, MATLAB).
• Very strong communication skills with a bias toward action and business acumen to proactively collaborate with multiple teams across the company.
• Passion about translating findings into actionable strategic business recommendations and maximizing research impact through compelling data visualizations.
• An advanced degree in Human-Computer Interaction, Psychology, Cognitive Science, Statistics, Social sciences, or a related field is preferred but not required.
• Advertising or Business research experience is a plus but not required.

Compensation & Benefits

Netflix's compensation structure consists solely of an annual salary, with flexibility to choose between salary and stock options. The compensation range for this role is $294,000.00 - $470,000.00, varying by location. Comprehensive benefits include Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. Full-time salaried employees are immediately entitled to flexible time off.

Key skills/competency

• Quantitative Research
• Product Strategy
• UX Research
• Survey Methodology
• Statistical Analysis
• Experimental Design
• Data Interpretation
• Cross-functional Collaboration
• Stakeholder Management
• Communication