Programmatic Sales Solutions Lead

About The Role

We are seeking a results-driven Programmatic Sales Solutions Lead to drive programmatic revenue growth by building strong customer and partner relationships, persuading advertisers to invest in data-enabled programmatic solutions, and achieving clear, measurable outcomes. This role is responsible for expanding programmatic budget allocations by demonstrating the value of audience-driven strategies, delivering compelling business cases, and ensuring seamless activation across programmatic platforms.

Success in this role is defined by revenue impact, the ability to influence decision-makers, and the expansion of programmatic investments through consultative engagement.

Key Responsibilities

Programmatic Growth & Revenue Acceleration

• Drive incremental revenue by positioning programmatic solutions as essential to advertisers’ media strategies.
• Build and maintain high-impact relationships with key clients, agencies, DSPs, and platform partners to influence investment decisions.
• Develop persuasive narratives that demonstrate how audience-driven programmatic media improves performance and business outcomes.
• Align programmatic sales efforts with broader revenue objectives, ensuring strategies complement rather than compete with direct and managed service sales.

Persuasive Selling & Customer Influence

• Lead consultative engagements with advertisers, ensuring programmatic investments are aligned with their marketing objectives and growth goals.
• Collaborate with DSPs, SSPs, resellers, aggregators and data providers to create seamless, scalable audience activation pathways that maximize revenue potential.
• Partner with Agency and Client Direct sales teams to craft compelling, programmatic-first proposals that drive adoption and investment.
• Represent the company at industry events and client forums, positioning the business as a leader in programmatic innovation.

Performance-Driven Strategy & Execution

• Set and achieve clear, quantifiable sales and revenue targets for programmatic media solutions.
• Leverage data, case studies, and measurement frameworks to prove the ROI of programmatic investments.
• Develop and implement go-to-market strategies that drive programmatic adoption and budget expansion.
• Stay ahead of industry trends in identity solutions, AI-driven optimization, and evolving measurement methodologies.

Qualifications

• 8+ years in programmatic sales, ad tech, or audience strategy roles with a strong track record of revenue growth, with at least 5 years of proven sales experience persuading advertisers and decision-makers to invest in programmatic solutions.
• Exceptional client-facing presentation and consultative selling skills.
• Expertise in DSPs, audience segmentation, and data-driven programmatic activation.
• Strong understanding of audience targeting capabilities within DSPs.

Key skills/competency

• Programmatic Sales
• Revenue Growth
• Client Relationship Management
• Consultative Selling
• DSPs (Demand-Side Platforms)
• Audience Segmentation
• Data-Driven Strategies
• Go-to-Market Strategy
• Ad Tech
• Measurement Frameworks