Global Marketing Operations Associate, Web and Email

Global Marketing Operations Associate, Web and Email

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.

The Team

At Netflix, the mission of our ads business is to build a must-buy advertising solution where clients (marketers and agencies) can reach diverse audiences who are highly engaged with the breadth and quality of our content. The Ads Marketing team shapes our core advertising positioning and drives the go-to-market strategy to bring this positioning to life through compelling, differentiated messaging and activations. By activating these messages across both sales channels (presentations, materials) and broader non-sales channels, the team builds widespread awareness and excitement among our key advertising partners.

The Role

The Global Marketing Operations Associate, Web and Email is responsible for delivering seamless digital experiences for both advertisers and internal stakeholders by managing website content and email campaigns. This person will oversee the day-to-day operation of the CMS (with a strong emphasis on Contentful), ensuring timely and accurate updates to web content. They will build, test, and quality-assure email campaigns to support marketing initiatives, leveraging their attention to detail and technical expertise to drive operational excellence in digital communications.

Key Responsibilities

Website & CMS Management

• Oversee the daily operation of the website CMS (Contentful), ensuring timely, accurate, and high-quality updates to all web content.
• Collaborate with marketing, creative, and technical teams to publish new content, update existing pages, and maintain a consistent user experience.
• Troubleshoot and resolve CMS-related issues, ensuring minimal disruption to site operations.
• Maintain documentation and best practices for content management workflows.

Email Campaign Execution

• Build, test, and deploy email campaigns to support global marketing initiatives, ensuring all communications are on-brand and error-free.
• Conduct thorough QA of all email assets, including layout, functionality, links, and dynamic content.
• Partner with marketing and creative teams to optimize email templates and processes for performance and scalability.
• Track and report on email campaign performance, providing actionable insights for continuous improvement.

Lifecycle Marketing Operations & Omnichannel Campaigns

• Partner with Ads Marketers to design, build, and execute omnichannel lifecycle campaigns that engage advertisers and drive measurable business results.
• Ensure a cohesive and consistent experience across all digital touchpoints – including web, email, and additional channels – to maximize campaign impact and ROI.
• Leverage data and analytics to inform campaign strategy, audience segmentation, and personalization.
• Identify and implement opportunities to streamline lifecycle marketing processes, reduce friction, and increase operational efficiency.

Quality Assurance & Digital Operations

• Ensure all digital assets and communications meet the highest standards for accuracy, usability, accessibility, and brand consistency.
• Proactively identify and resolve operational bottlenecks, continuously improving web and email processes.
• Stay current with industry best practices, emerging technologies, and regulatory requirements in digital marketing and operations.

The Ideal Candidate Has...

• 4+ years of experience in website content management, CMS operations, and email marketing (B2B or media/entertainment experience preferred).
• Expertise in Contentful (required), with a strong understanding of content modeling, publishing workflows, and troubleshooting.
• Hands-on experience building and QA’ing email campaigns using modern email marketing platforms.
• Strong technical aptitude and attention to detail; able to manage multiple projects and deadlines with a high degree of accuracy.
• Excellent communication and collaboration skills; comfortable working cross-functionally with creative, marketing, and technical teams.
• Familiarity with basic HTML/CSS and email best practices.
• Analytical mindset; able to track, report, and act on digital performance metrics.
• Proactive, solutions-oriented, and adaptable in a fast-paced, ever-changing environment.
• Enthusiasm for Netflix’s culture of innovation, collaboration, and high performance.

Key skills/competency

• Contentful
• CMS Operations
• Email Marketing
• Website Content Management
• Digital Marketing
• Lifecycle Marketing
• Omnichannel Campaigns
• HTML/CSS
• Quality Assurance
• Data Analytics