What is the target salary range for the Senior Product Marketing Manager ISV role at NetApp?

The target salary range for this position at NetApp is $175,000-$205,000 annually. The final offer will depend on factors such as your location, qualifications, experience, and education.

What are the primary responsibilities of the Senior Product Marketing Manager ISV at NetApp?

The Senior Product Marketing Manager ISV at NetApp will own the go-to-market strategy for Technology Alliance Partners, define joint value propositions and messaging, drive GTM execution, enable sales teams, and conduct market analysis.

What qualifications are essential for the Senior Product Marketing Manager ISV position at NetApp?

Essential qualifications include over 10 years of experience in Product Marketing or Technical Marketing, proven success in developing product messaging and positioning, strong TAM/SAM analysis skills, and experience partnering with sales teams.

Does NetApp offer remote work options for the Senior Product Marketing Manager ISV role?

NetApp embraces a hybrid working environment, meaning most roles will have some level of in-office and/or in-person expectations. Specific details will be shared during the recruitment process.

What kind of technical background is beneficial for a Senior Product Marketing Manager ISV at NetApp?

A Bachelor's degree in Business, Marketing, or a technical field is preferred. Experience in technical marketing or a related technical area would be advantageous, alongside a deep understanding of NetApp's and partners' products.

How does NetApp foster a positive work culture for its employees?

NetApp celebrates 'mold breakers, bold thinkers, and problem solvers,' rewarding initiative, impact, and ownership. They offer flexibility for work-life balance and foster a culture where differences are welcomed and drive innovation.

What is the expected career growth for a Senior Product Marketing Manager ISV at NetApp?

While specific growth paths aren't detailed, the role's strategic nature and cross-functional collaboration across Product, Alliances, Sales, and Marketing suggest opportunities for advancing into leadership roles within product marketing or alliance management.

Sr. Product Marketing Manager - ISV

NetApp · United States

Hybrid
Full-time
$205,000 / year
United States

✓ Hiring manager found for this role

Email the hiring manager to get a response.

Get their verified email + an intro that's ready to send.

★★★★★4.7 · 120,000+ users on the Chrome Web Store

Sr. Product Marketing Manager - ISV

NetApp · United States

Verified ✓

Casey Reed

Hiring Manager · h•••••@dsp.prng.co

✍️ Your intro emailReady to send

Subject: Interested in the Sr. Product Marketing Manager - ISV role at NetApp

Hi Casey — I came across the Sr. Product Marketing Manager - ISV opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and NetApp stood out because…

🔒 Unlock to read & send

✎ Personalized to your résumé after sign-up.

$1 once

Just this hiring manager

Best value

$9/mo

Unlimited — any job, anywhere

✓ Verified email of the hiring manager
✓ Intro email personalized to your résumé
✓ $9/mo = unlimited — any job link

Secure checkout · cancel anytime

View the original posting ↗

Not recommended alone — most applicants never hear back.

Job highlights

Own GTM strategy for technology alliance partners.
Define joint value propositions and messaging.
Drive awareness, adoption, and revenue through GTM.
Enable sales teams for complex deals.
Analyze market and portfolio insights for growth.

About the role

Job Summary

As a Product Marketing Manager, ISV Marketing at NetApp, you will own the go-to-market (GTM) strategy for our Technology Alliance Partners and lead the end-to-end market approach for NetApp’s most strategic integrations and ecosystem partnerships.

You will define how these partnerships are positioned, launched, and brought to market, ensuring they deliver clear customer value and differentiated impact. This role is responsible for developing and executing GTM strategies that drive awareness and demand, creating alliance messaging and core content, and guiding launches, sales enablement, and ongoing GTM execution.

This position requires a deep understanding of both NetApp’s and our partners’ products, positioning, target markets, and go-to-market motions, along with the ability to identify and influence high-impact market opportunities.

This is a highly cross-functional role working closely with Product, Alliances, Sales, and Marketing. You will act as the connective tissue between NetApp’s product portfolio and our partner ecosystem, aligning teams and execution to maximize customer and business impact.

Job Responsibilities

Messaging & Positioning

Own end-to-end product marketing strategy for NetApp’s most strategic partnerships and integrations, including AI. Define differentiated joint value propositions, messaging, and positioning, and lead launches and ongoing go-to-market strategy to drive adoption and market impact at scale.

Go-to-Market Strategy

Set and lead integrated go-to-market strategy aligned to portfolio and business priorities. Partner with Product, Alliances, Sales, and Demand Generation to translate strategy into cohesive plans that drive awareness, adoption, and revenue. Own end-to-end execution and results, continuously optimizing based on performance, partner engagement, and market signals.

Sales Enablement

Shape co-sell strategy across direct and indirect routes to market. Deliver executive-ready narratives, sales plays, and enablement that support complex deals, strategic accounts, and partner-led growth motions.

Relationship & Executive Alignment

Serve as a senior marketing lead for alliance relationships, driving tight cross-functional alignment across Alliances, Global Regions, Product Marketing, Sales, and Partner Ecosystem teams. Lead quarterly business and marketing reviews with internal and partner executives to assess performance, surface risks, align on priorities, and unlock incremental growth opportunities. Influence without authority to ensure sustained executive engagement and partner commitment.

Market & Portfolio Insights

Lead TAM/SAM analysis, buyer and market research, and competitive benchmarking to inform investment decisions and ecosystem strategy. Synthesize market, customer, and performance insights to refine positioning, improve go-to-market effectiveness, and identify new partnership and growth opportunities.

Required Qualifications

Experience Required and Education

10+ years of experience in Product Marketing or Technical Marketing
Proven experience developing product messaging and positioning, and creating compelling customer stories and marketing collateral
Strong experience with TAM/SAM analysis and competitive benchmarking or competitive intelligence
Demonstrated success partnering with sales teams and delivering sales enablement materials
Bachelor’s degree in Business, Marketing, or a technical field
Equivalent practical experience may be considered in lieu of a degree

Key skills/competency

Product Marketing Strategy
Go-to-Market (GTM) Strategy
Messaging and Positioning
Sales Enablement
Alliance Marketing
Ecosystem Partnerships
Market Research
Competitive Analysis
Cross-functional Collaboration
Executive Communication

Skills & topics

Product Marketing Manager
ISV Marketing
Go-to-Market Strategy
Alliance Marketing
Technology Partnerships
Messaging and Positioning
Sales Enablement
Product Marketing
Technical Marketing
Demand Generation
Cloud Storage
Data Infrastructure
AI
Multicloud
Channel Sales
Partner Marketing

How to get hired

Tailor your resume: Highlight 10+ years in product marketing and GTM strategy experience.
Showcase partnership skills: Emphasize experience with alliance marketing and co-selling.
Quantify achievements: Use data to demonstrate impact on awareness, adoption, and revenue.
Prepare for interviews: Be ready to discuss market analysis, competitive intelligence, and cross-functional alignment.
Understand NetApp's culture: Research their focus on innovation, data infrastructure, and hybrid work.

Technical preparation

Master TAM/SAM analysis techniques.,Develop compelling product messaging frameworks.,Create effective sales enablement collateral.,Understand cloud and data infrastructure concepts.

Behavioral questions

How do you influence without authority?,Describe a successful GTM strategy you led.,How do you align cross-functional teams?,Tell me about a complex deal you enabled.

Prefer to apply the usual way?

Not recommended alone — most applicants never hear back. Email the hiring manager first.

View original posting ↗

Frequently asked questions

What is the target salary range for the Senior Product Marketing Manager ISV role at NetApp?: The target salary range for this position at NetApp is $175,000-$205,000 annually. The final offer will depend on factors such as your location, qualifications, experience, and education.
What are the primary responsibilities of the Senior Product Marketing Manager ISV at NetApp?: The Senior Product Marketing Manager ISV at NetApp will own the go-to-market strategy for Technology Alliance Partners, define joint value propositions and messaging, drive GTM execution, enable sales teams, and conduct market analysis.
What qualifications are essential for the Senior Product Marketing Manager ISV position at NetApp?: Essential qualifications include over 10 years of experience in Product Marketing or Technical Marketing, proven success in developing product messaging and positioning, strong TAM/SAM analysis skills, and experience partnering with sales teams.
Does NetApp offer remote work options for the Senior Product Marketing Manager ISV role?: NetApp embraces a hybrid working environment, meaning most roles will have some level of in-office and/or in-person expectations. Specific details will be shared during the recruitment process.
What kind of technical background is beneficial for a Senior Product Marketing Manager ISV at NetApp?: A Bachelor's degree in Business, Marketing, or a technical field is preferred. Experience in technical marketing or a related technical area would be advantageous, alongside a deep understanding of NetApp's and partners' products.
How does NetApp foster a positive work culture for its employees?: NetApp celebrates 'mold breakers, bold thinkers, and problem solvers,' rewarding initiative, impact, and ownership. They offer flexibility for work-life balance and foster a culture where differences are welcomed and drive innovation.
What is the expected career growth for a Senior Product Marketing Manager ISV at NetApp?: While specific growth paths aren't detailed, the role's strategic nature and cross-functional collaboration across Product, Alliances, Sales, and Marketing suggest opportunities for advancing into leadership roles within product marketing or alliance management.

Similar roles

Open positions we recommend based on this role.