Want to get hired at NetApp, Inc.?

Marketing Program Manager

NetApp, Inc.

Santa Clara County, California, United StatesOn Site

Original Job Summary

Overview

We are seeking an experienced Marketing Program Manager to join our high-performance Global Campaigns team at NetApp, Inc. Focused on executing multi-touch marketing and pipeline generation programs, this role drives our Instaclustr go-to-market strategy.

Responsibilities

  • Lead integrated marketing programs from concept to completion.
  • Manage multi-touch global programs including email, webinars, virtual events, digital advertising, and more.
  • Own lead generation goals and report on performance and revenue impact.
  • Design and execute account-based marketing (ABM) strategies and campaigns.
  • Collaborate with sales for installed-base marketing and cross-sell opportunities.
  • A/B test and optimize campaign messaging, creative, and content.
  • Manage vendor relationships and contract negotiations.
  • Oversee timely deployment of initiatives by managing stakeholders, calendars, timelines, and budgets.

Requirements

  • 8+ years of B2B marketing campaign and demand generation experience.
  • Proven ability to work cross-functionally across sales, marketing, product, and finance.
  • Success in executing fully integrated marketing programs that drive pipeline generation.
  • Experience managing both large scale and targeted ABM programs.
  • Deep understanding of marketing and sales funnel metrics with a data-driven approach.
  • Proficiency with tools such as Marketo, Salesforce, Drift, and Demandbase.
  • Excellent interpersonal and communication skills.
  • Bachelor's degree in Marketing, Business Administration, or equivalent.

Compensation & Benefits

The target annual salary range is between 109,650 and 162,800 USD. Compensation is determined based on location, qualifications, experience, and education. Final packages include a comprehensive benefits package such as health, life, retirement, paid time off, performance incentives, and more, subject to regional variations and guidelines.

Key skills/competency

  • B2B Marketing
  • Campaign Management
  • Demand Generation
  • Integrated Marketing
  • Pipeline Generation
  • ABM
  • Data-Driven
  • SaaS
  • Cross-functional
  • Marketing Technology

How to Get Hired at NetApp, Inc.

🎯 Tips for Getting Hired

  • Customize your resume: Highlight relevant B2B and marketing program experience.
  • Research NetApp, Inc.: Study company culture and recent campaigns.
  • Showcase results: Emphasize pipeline generation and ABM expertise.
  • Prepare for interviews: Be ready to discuss cross-functional projects.

📝 Interview Preparation Advice

Technical Preparation

Review sales and marketing tech tools.
Practice using Marketo and Salesforce.
Analyze past campaign performance data.
Study digital advertising metrics.

Behavioral Questions

Describe a challenging cross-team project.
Explain managing tight deadlines.
Share a time you optimized a campaign.
Discuss conflict resolution in collaboration.