Senior Product Manager, SEO

About NerdWallet

At NerdWallet, we’re on a mission to bring clarity to all of life’s financial decisions and every great mission needs a team of exceptional Nerds. We’ve built an inclusive, flexible, and candid culture where you’re empowered to grow, take smart risks, and be unapologetically yourself (cape optional). Whether remote or in-office, we support how you thrive best. We invest in your well-being, development, and ability to make an impact because when one Nerd levels up, we all do.

The Role: Senior Product Manager, SEO

Organic traffic and search engine optimization are foundational elements that have contributed to NerdWallet’s success. As the Senior Product Manager, SEO you will be responsible for defending and growing our organic audience by building, testing, and optimizing on-site SEO features that ensure our content reaches our target audience. You’ll drive strategy and execution, shaping the end-to-end user experience and making a tangible impact on millions of consumers navigating key financial decisions. You should be passionate about delivering meaningful, intuitive, and user-friendly product experiences that empower people to make confident financial choices.

You’ll combine strategic vision with hands-on execution, collaborating with cross-functional partners to integrate robust solutions that enhance our ecosystem. The ideal candidate has a strong background in fintech, consumer finance, or growth-focused product management, proven SEO experience and thrives in a fast-paced environment where experimentation and innovation drive measurable results. You’ll continuously monitor product performance metrics to optimize user engagement, conversion, and long-term value, ensuring that every enhancement moves both the customer and the business forward.

This role reports to the Director, Engineering for the SEO Team.

Where You Can Make An Impact

• Own Product Strategy: Lead the end to end vision and roadmap, partnering with data, design, engineering and marketing to drive growth across organic funnels.
• Accelerate Growth: Launch and optimize experiences that improve customer outcomes and scale the business.
• Leverage Market Insights: Conduct thorough market analysis and user research to identify opportunities, inform strategy and guide product decisions.
• Champion Consumer-Centric Innovation: Deeply understand consumer behaviors and needs to deliver personalized high-impact product experiences.
• Drive Execution: Partner cross functionally to deliver new features and product enhancements on time and with measurable impact.
• Optimize Performance: Use data, A/B testing and experimentation to improve engagement, conversion and retention.
• Advocate for the Customer: Keep user needs and outcomes at the heart of every decision.
• Mentor and Collaborate: Support junior PMs, fostering growth, inclusion and shared success.

Experience

• 7+ years in product management position, preferably within fintech, consumer finance, or a related domain
• 2+ years experience in an SEO growth role
• Proven success in managing and launching impactful product initiatives ideally within fintech
• Experience scaling products in fast-growing businesses - balancing quick wins with long-term investments
• Skilled in leveraging data analytics tools and methodologies to inform decision-making
• Familiarity with A/B testing, user research techniques and data driven product development
• Ability to work closely with engineering teams and technical workflows
• Exceptional communication and collaboration skills, with the ability to influence both technical and non-technical stakeholders without direct authority

Location & Work Arrangement

This role will be remote (based in the U.S.). We believe great work can be done anywhere. No matter where you are based, NerdWallet offers benefits and perks to support the physical, financial, and emotional well being of you and your family.

What We Offer

Work Hard, Stay Balanced (Life’s a series of balancing acts, eh?)

• Industry-leading medical, dental, and vision health care plans for employees and their dependents
• Rejuvenation Policy – Flexible Vacation Time Off + 11 holidays + holiday company shutdown
• New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care
• Mental health support
• Paid sabbatical after 5 years for Nerds to recharge, gain knowledge, and pursue their interests
• Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution
• Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend (Only remote Nerds are eligible for the Wifi Stipend)
• Work from home equipment stipend and co-working space subsidy (Only remote Nerds are eligible for these stipends)

Have Some Fun! (Nerds are fun, too)

• Nerd-led group initiatives – Employee Resource Groups for Parents, Diversity, and Inclusion, Women, LGBTQIA, and other communities
• Hackathons and team events across all teams and departments
• Company-wide events like NerdLove (employee appreciation) and our annual Charity Auction
• Our Nerds love to make an impact by paying it forward – Take 8 hours of volunteer time off per quarter and donate to your favorite causes with a company match

Plan for your future (And when you retire on your island, remember the little people)

• 401K with 4% company match
• Be the first to test and benefit from our new financial products and tools
• Financial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar
• Disability and Life Insurance with employer-paid premiums

Key skills/competency

• Product Management
• SEO Strategy
• Organic Growth
• Fintech Domain Knowledge
• A/B Testing & Experimentation
• Data Analytics
• User Research
• Cross-functional Leadership
• Product Roadmap Ownership
• Stakeholder Influence