Employer Brand and Talent Marketing Lead
Neko Health · London, England, United Kingdom
- On site
- Full-time
- $157,500 / year
- London, England, United Kingdom
Job highlights
- Build Neko's premium talent brand.
- Develop and execute employer brand strategy.
- Attract high-quality candidates across segments.
- Drive measurable improvements in hiring metrics.
- Utilize marketing and analytics expertise.
About the role
About Neko Health
Neko is redefining what prevention means, from treating illness when it arrives, to sustaining health before it's ever at risk. Our mission: make data-driven, preventative care accessible to more people, before symptoms appear.
In a single, non-invasive visit under an hour, proprietary technology and direct clinical care combine to deliver personalised, actionable insights. It's a team that thinks in 10x, not 10%. Every role here plays a part in building a world where prevention is the norm, and where your work genuinely helps people live longer, healthier lives.
Role Purpose
As Employer Brand and Talent Marketing Lead, you will directly impact Neko’s ability to attract exceptional talent by building a premium, purpose-led talent brand.
You will define and execute the employer brand strategy, translating our mission, culture (Our Vitals), and consumer brand into compelling narratives and experiences that convert awareness into high-quality applications and hires.
This role sits at the intersection of Talent, Marketing, Creative, and Communications—owning top-of-funnel performance while ensuring brand consistency, credibility, and measurable impact across markets.
What You’ll Deliver in the First 6–12 Months
- Establish a clear Employer Value Proposition and talent brand narrative across Medical, Tech/AI, and Business talent segments, driving measurable improvements in application quality and conversion rates.
- Launch and operationalise a full-funnel talent attraction model with defined performance metrics, improving apply-to-screen and screen-to-onsite conversion rates in priority roles.
- Build and scale a high-quality content and campaign engine across paid and organic channels, increasing brand-attributed applications and reducing time-to-hire.
- Implement a structured employee ambassador and referral activation programme, delivering measurable uplift in reach, engagement, and referrals.
- Introduce robust source-to-hire analytics and brand health tracking, enabling continuous optimisation of messaging, channels, and investment.
Minimum Qualifications
- Proven experience in consumer marketing within high-growth or premium brand environments, with clear evidence of driving measurable outcomes.
- Strong expertise across paid and organic channels including social, search, programmatic, events, and community-driven engagement.
- Hands-on experience with analytics, experimentation, and performance optimisation across marketing funnels.
- Exceptional storytelling ability, with a track record of translating complex topics into clear, engaging, and high-quality narratives.
- Experience working cross-functionally with multiple stakeholders and managing projects end-to-end.
- Fluency with CRM and/or ATS platforms and familiarity with AI-enabled tools for marketing, automation, or analytics.
Preferred Qualifications
- Experience in employer branding or recruitment marketing.
- Background working in healthcare, technology, or other complex, regulated environments.
- Experience driving change management and landing adoption across teams.
- Experience working across multiple markets or scaling brand efforts internationally.
About Titles At Neko
We use a simplified internal title framework that prioritises clarity over hierarchy, so internal titles may differ from market‑facing role titles. Scope, impact and level of the role are fully aligned and will be clearly discussed throughout the process.
Hiring Process
Candidates progress from application and structured screening through thoughtfully designed interviews culminating in a formal offer and final pre-employment checks before joining the team.
Equal Opportunity & Inclusion Statement
Neko Health is committed to inclusive hiring and member-first care. We welcome candidates from all backgrounds and encourage you to request reasonable adjustments to support your application.
Key skills/competency
- Employer Branding
- Talent Marketing
- Marketing Strategy
- Content Creation
- Performance Marketing
- Analytics
- CRM/ATS Platforms
- Storytelling
- Brand Management
- Recruitment Marketing
Skills & topics
- Employer Branding
- Talent Marketing
- Marketing Strategy
- Brand Narrative
- Recruitment Marketing
- Consumer Marketing
- High-Growth Brands
- Performance Marketing
- Talent Acquisition
- Marketing Campaigns
How to get hired
- Tailor your resume: Highlight consumer marketing experience in high-growth/premium brands and measurable outcomes.
- Showcase expertise: Emphasize skills in paid/organic channels, analytics, and storytelling relevant to employer branding.
- Demonstrate cross-functional ability: Provide examples of managing projects and working with diverse stakeholders.
- Prepare for interviews: Be ready to discuss your approach to building talent brands and driving hiring metrics.
- Understand Neko's mission: Align your application with their focus on preventative care and data-driven health.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the compensation range for the Employer Brand and Talent Marketing Lead role at Neko Health?
- The compensation range for the Employer Brand and Talent Marketing Lead position at Neko Health is $140,000 - $175,000 annually. This range reflects the experience and qualifications required for this key role in building our talent brand.
- What kind of marketing experience is Neko Health looking for in an Employer Brand and Talent Marketing Lead?
- Neko Health is seeking candidates with proven experience in consumer marketing, particularly within high-growth or premium brand environments. This includes a strong track record of driving measurable outcomes and expertise across various paid and organic marketing channels.
- How does Neko Health approach internal job titles for roles like the Employer Brand and Talent Marketing Lead?
- Neko Health utilizes a simplified internal title framework that prioritizes clarity over hierarchy. While market-facing titles may differ, internal titles aim to reflect the scope and impact of the role, which will be clearly discussed during the hiring process.
- What are the key responsibilities for the Employer Brand and Talent Marketing Lead at Neko Health?
- The Employer Brand and Talent Marketing Lead will define and execute the employer brand strategy, translate Neko's mission and culture into compelling talent narratives, and manage top-of-funnel performance to attract high-quality applications and hires.
- Does Neko Health offer opportunities for international brand scaling for the Employer Brand and Talent Marketing Lead?
- Yes, experience working across multiple markets or scaling brand efforts internationally is considered a preferred qualification for the Employer Brand and Talent Marketing Lead role at Neko Health.
- What is the primary mission of Neko Health, and how does it relate to the Employer Brand and Talent Marketing Lead role?
- Neko Health's mission is to make data-driven, preventative care accessible. The Employer Brand and Talent Marketing Lead plays a crucial role in attracting talent who are passionate about this mission and contributing to a world where prevention is the norm.
- What technological tools will the Employer Brand and Talent Marketing Lead at Neko Health be expected to be familiar with?
- The Employer Brand and Talent Marketing Lead should be fluent with CRM and/or ATS platforms. Familiarity with AI-enabled tools for marketing, automation, or analytics is also a plus.