Marketing Strategy Manager

Manager, Marketing Strategy

NBCUniversal is a global leader in media and entertainment, known for creating world-class content across film, television, and streaming. We bring stories to life through theme parks, consumer products, and experiences. Our portfolio includes leading brands such as NBC, NBC News, NBC Sports, Telemundo, Bravo, and Peacock, our premium streaming service. We are a subsidiary of Comcast Corporation.

About the Role

The Universal Television Entertainment team is looking for a strategic and culturally fluent brand marketer to join our Marketing Strategy team. You will support the evolution and activation of Peacock’s long-term brand strategy across campaigns, partnerships, platform experiences, and cultural moments. Reporting to the Senior Director, Marketing Strategy, you will help shape how Peacock’s brand is represented across the entire ecosystem, ensuring alignment with our positioning, cultural relevance, and deepened audience connection.

In addition to brand strategy development, you will partner with cross-functional teams to integrate brand guidance into campaigns and initiatives, ensuring clarity and alignment with broader organizational workflows.

This role is perfect for someone who is curious, deeply engaged in pop culture, passionate about Peacock’s content, and excited to translate insights and cultural narratives into compelling brand strategy.

The Ideal Candidate

• A thoughtful, culturally aware brand strategist who understands content, audiences, and data's role in modern streaming brands.
• A cultural observer, staying current with Peacock's slate, fan conversations, and the broader pop culture landscape.
• An analytical thinker, capable of uncovering insights from data and translating them into actionable strategies.
• A brand guardian, skilled at connecting dots, identifying patterns, and ensuring strategic alignment across teams.
• A skilled communicator, able to confidently represent the brand's perspective.
• A proactive learner, thriving in a fast-paced, cross-functional environment by asking insightful questions.
• A collaborative team player, leading with positivity, respect, and a commitment to collective success.

Responsibilities

• Support the development and evolution of Peacock’s brand strategy across marketing, product, programming, distribution, creative, insights, and partnerships.
• Translate brand positioning and audience insights into clear, actionable direction for campaigns, platform moments, and partner activations.
• Synthesize performance data, cultural trends, and competitive intelligence into strategic recommendations.
• Partner with cross-functional teams to streamline the incorporation of Marketing Strategy inputs into campaign development.
• Maintain organized brand frameworks, strategic materials, and documentation for consistency and visibility.
• Monitor brand health and engagement KPIs in collaboration with Consumer Insights and Decision Sciences.

Qualifications

• 5+ years of experience in consumer, entertainment, or brand marketing strategy.
• Demonstrated ability to translate data, audience insights, and cultural trends into strategic recommendations.
• Experience developing positioning, briefs, or narrative frameworks.
• Proven ability to combine analytics with creativity to shape strategy.
• Comfort interpreting KPIs and research to inform brand and marketing strategies.
• Strong visual storytelling, writing, and presentation skills; fluency in Keynote for Mac is a plus.
• Ability to influence and collaborate effectively within a matrixed organization.
• Passion for entertainment, streaming, culture, and evolving audience behavior.
• Strong cultural intuition and affinity for Peacock’s diverse content slate.
• High ownership mindset and ability to operate independently.
• Bachelor’s degree preferred; Master’s degree or MBA a plus.

Additional Information

• Hybrid schedule: requires contributing from the office a minimum of four days per week.
• Eligible for company-sponsored benefits including medical, dental, vision, 401(k), paid leave, and tuition reimbursement.
• Salary range: $75,000 - $105,000 (bonus eligible).
• External candidates may be required to attend an in-person interview.

Key skills/competency

• Marketing Strategy
• Brand Strategy
• Consumer Marketing
• Entertainment Marketing
• Peacock
• Content Strategy
• Cultural Relevance
• Data Analysis
• Cross-functional Collaboration
• Brand Positioning