Brand Promotional Partnerships Manager

About NaturalMotion Games

At NaturalMotion, we make games that wow people. We innovate to create previously impossible experiences that would not exist without us. We take pride in making titles that reach a large audience and creating communities that last. Our commitment to excellence has earned us recognition as one of the UK's Best Places to Work in games for eight consecutive years by gamesindustry.biz, and we're proud to be part of the Zynga and Take-Two Interactive family.

Zynga is a global leader in interactive entertainment with a mission to connect the world through games and a wholly-owned subsidiary of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). With massive global reach in more than 175 countries and regions, the combined diverse portfolio of popular game franchises has been downloaded more than 6 billion times on mobile, including Star Wars™: Hunters, CSR Racing™, Dragon City, Empires & Puzzles™, FarmVille™, Golf Rival™, Hair Challenge™, Harry Potter: Puzzles & Spells™, High Heels!™, Merge Dragons!™, Merge Magic!™, Monster Legends, Toon Blast™, Top Eleven, Toy Blast™, Two Dots, Words With Friends™, and Zynga Poker™.

Position Overview

We are seeking a Manager, Brand Promotional Partnerships to join our expanding Brand Central business unit. We are looking for a tenacious and proactive Brand manager focused on delivering Brand campaigns across Brand Promotional Partnerships across an ever evolving gaming portfolio whilst supporting Brand Media - driving both brand equity and player growth through integrated, creative, and measurable campaigns. The ideal candidate is a proactive, hands-on marketer with strong Brand Promotional Partnership experience, capable of driving brand value exchange through integrated, creative, and measurable campaigns in a fast-paced environment.

We embrace a hybrid work environment. Within this role you will work 2 days per week in our London office and the remaining days at home.

What You'll Do

Brand Promotional Activations Support (Primary Focus)

• Support in executing large-scale brand co-promotions, including in-game, social, paid, and owned-channel activations.
• Assist with co-promotional partnerships, ensuring strong integration with broader brand media efforts.
• Contribute to ideation and execution of new activation or integration opportunities across the portfolio.

Agency & Partner Management

• Act as lead point of contact for brand media agencies, briefing and refining proposals in alignment with leadership priorities.
• Build and maintain strong relationships with agencies and platform partners.
• Maintain and update Portfolio Games’ Brand Partnership Guidelines and ensure brand safety compliance across campaigns.

Brand Media Strategy & Vision (Secondary Focus)

• Partner with Brand Strategy Lead to define upper- and mid-funnel brand media strategy across portfolio titles.

Brand Media Campaign Execution & Cross-Functional Collaboration

• Collaborate with the performance marketing team to ensure brand media efforts complement and support lower-funnel performance initiatives.

Measurement, Reporting & Impact

• Support Leads with internal quarterly updates across the Brand Central division.

What You Bring

• Proven experience in Brand Promotional Partnerships (agency or client side)
• Proven experience leading a variety of value exchange partnerships within gaming (mobile and/or console)
• Experience collaborating with agencies, platform partners, and cross-functional teams
• Familiarity with co-marketing partnerships and influencer marketing
• Understanding of mobile gaming audiences and free-to-play business models
• Entrepreneurial mindset with comfort operating in ambiguity
• Excellent communication, presentation (slide decks), and project management skills

Bonus Points

• Experience in social media marketing
• Experience in brand strategy
• Experience supporting influencer-led or creator-based partnerships
• Exposure to global campaigns across multiple regions

What We Offer You

• Competitive salary and discretionary annual bonus scheme
• 26 days holiday, plus bank holidays & 2 paid personal days
• 6 months fully paid maternity/adoption leave and 16 weeks fully paid paternity leave (eligibility criteria applies)
• Pension plan, with a double matching employer contribution
• Private medical & dental insurance and healthcare cash plan
• Life insurance, personal accident insurance and income protection
• Mental health and neurodiversity support programs
• Company Employee Stock Purchase Plan (eligibility criteria applies)
• Fitness reimbursement plan, worth £600 per annum
• Flexible working hours
• Weekly happy hours, seasonal parties and monthly social events
• Annual rail season ticket advance and cycle to work scheme

Key skills/competency

• Brand Promotional Partnerships
• Partnership Management
• Gaming Industry
• Mobile Gaming
• Brand Strategy
• Marketing Campaigns
• Cross-functional Collaboration
• Agency Management
• Influencer Marketing
• Project Management