Brand Promotional Partnerships Manager
NaturalMotion Games · London, England, United Kingdom
- On site
- Full-time
- £70,000 / year
- London, England, United Kingdom
Job highlights
- Manage brand promotional partnerships for games.
- Execute integrated, creative, measurable campaigns.
- Collaborate with agencies and internal teams.
- Drive brand equity and player growth.
- Hybrid work environment in London office.
About the role
About NaturalMotion Games
At NaturalMotion, we make games that wow people. We innovate to create previously impossible experiences that would not exist without us. We take pride in making titles that reach a large audience and creating communities that last. Our commitment to excellence has earned us recognition as one of the UK's Best Places to Work in games for eight consecutive years by gamesindustry.biz, and we're proud to be part of the Zynga and Take-Two Interactive family.
Zynga is a global leader in interactive entertainment with a mission to connect the world through games and a wholly-owned subsidiary of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). With massive global reach in more than 175 countries and regions, the combined diverse portfolio of popular game franchises has been downloaded more than 6 billion times on mobile, including Star Wars™: Hunters, CSR Racing™, Dragon City, Empires & Puzzles™, FarmVille™, Golf Rival™, Hair Challenge™, Harry Potter: Puzzles & Spells™, High Heels!™, Merge Dragons!™, Merge Magic!™, Monster Legends, Toon Blast™, Top Eleven, Toy Blast™, Two Dots, Words With Friends™, and Zynga Poker™.
Position Overview
We are seeking a Manager, Brand Promotional Partnerships to join our expanding Brand Central business unit. We are looking for a tenacious and proactive Brand manager focused on delivering Brand campaigns across Brand Promotional Partnerships across an ever evolving gaming portfolio whilst supporting Brand Media - driving both brand equity and player growth through integrated, creative, and measurable campaigns. The ideal candidate is a proactive, hands-on marketer with strong Brand Promotional Partnership experience, capable of driving brand value exchange through integrated, creative, and measurable campaigns in a fast-paced environment.
We embrace a hybrid work environment. Within this role you will work 2 days per week in our London office and the remaining days at home.
What You'll Do
Brand Promotional Activations Support (Primary Focus)
- Support in executing large-scale brand co-promotions, including in-game, social, paid, and owned-channel activations.
- Assist with co-promotional partnerships, ensuring strong integration with broader brand media efforts.
- Contribute to ideation and execution of new activation or integration opportunities across the portfolio.
Agency & Partner Management
- Act as lead point of contact for brand media agencies, briefing and refining proposals in alignment with leadership priorities.
- Build and maintain strong relationships with agencies and platform partners.
- Maintain and update Portfolio Games’ Brand Partnership Guidelines and ensure brand safety compliance across campaigns.
Brand Media Strategy & Vision (Secondary Focus)
- Partner with Brand Strategy Lead to define upper- and mid-funnel brand media strategy across portfolio titles.
Brand Media Campaign Execution & Cross-Functional Collaboration
- Collaborate with the performance marketing team to ensure brand media efforts complement and support lower-funnel performance initiatives.
Measurement, Reporting & Impact
- Support Leads with internal quarterly updates across the Brand Central division.
What You Bring
- Proven experience in Brand Promotional Partnerships (agency or client side)
- Proven experience leading a variety of value exchange partnerships within gaming (mobile and/or console)
- Experience collaborating with agencies, platform partners, and cross-functional teams
- Familiarity with co-marketing partnerships and influencer marketing
- Understanding of mobile gaming audiences and free-to-play business models
- Entrepreneurial mindset with comfort operating in ambiguity
- Excellent communication, presentation (slide decks), and project management skills
Bonus Points
- Experience in social media marketing
- Experience in brand strategy
- Experience supporting influencer-led or creator-based partnerships
- Exposure to global campaigns across multiple regions
What We Offer You
- Competitive salary and discretionary annual bonus scheme
- 26 days holiday, plus bank holidays & 2 paid personal days
- 6 months fully paid maternity/adoption leave and 16 weeks fully paid paternity leave (eligibility criteria applies)
- Pension plan, with a double matching employer contribution
- Private medical & dental insurance and healthcare cash plan
- Life insurance, personal accident insurance and income protection
- Mental health and neurodiversity support programs
- Company Employee Stock Purchase Plan (eligibility criteria applies)
- Fitness reimbursement plan, worth £600 per annum
- Flexible working hours
- Weekly happy hours, seasonal parties and monthly social events
- Annual rail season ticket advance and cycle to work scheme
Key skills/competency
- Brand Promotional Partnerships
- Partnership Management
- Gaming Industry
- Mobile Gaming
- Brand Strategy
- Marketing Campaigns
- Cross-functional Collaboration
- Agency Management
- Influencer Marketing
- Project Management
Skills & topics
- Brand Partnerships
- Promotional Marketing
- Gaming Industry
- Mobile Games
- Brand Strategy
- Marketing Manager
- Partnership Management
- Influencer Marketing
- Co-marketing
- Zynga
How to get hired
- Tailor your resume: Highlight relevant experience in brand promotional partnerships and the gaming industry, using keywords from the job description.
- Showcase your portfolio: Prepare examples of successful co-marketing campaigns, value exchange partnerships, and influencer collaborations.
- Understand the gaming market: Demonstrate knowledge of mobile gaming audiences and free-to-play business models in your application and interviews.
- Network and engage: Connect with NaturalMotion Games employees on LinkedIn and research their company culture and values.
Technical preparation
Behavioral questions
Frequently asked questions
- What are the key responsibilities for a Brand Promotional Partnerships Manager at NaturalMotion Games?
- The Brand Promotional Partnerships Manager at NaturalMotion Games will primarily focus on supporting the execution of large-scale brand co-promotions, managing agency and partner relationships, and contributing to brand media strategy and campaign execution across the company's gaming portfolio. This includes in-game, social, paid, and owned-channel activations, as well as ensuring brand safety and compliance.
- What experience is required for the Brand Promotional Partnerships Manager role at NaturalMotion Games?
- The ideal candidate will have proven experience in Brand Promotional Partnerships, either agency or client-side, with a strong track record of leading value exchange partnerships within the gaming industry (mobile and/or console). Experience collaborating with agencies, platform partners, and cross-functional teams, along with familiarity with co-marketing and influencer marketing, is essential.
- Does NaturalMotion Games offer a hybrid work model for the Brand Promotional Partnerships Manager position?
- Yes, NaturalMotion Games embraces a hybrid work environment for this role. The Brand Promotional Partnerships Manager will be expected to work two days per week in the London office and the remaining days from home.
- What are the bonus points for the Brand Promotional Partnerships Manager role at NaturalMotion Games?
- Bonus points for the Brand Promotional Partnerships Manager role include experience in social media marketing, brand strategy, supporting influencer-led or creator-based partnerships, and exposure to global campaigns across multiple regions.
- How can I demonstrate my understanding of mobile gaming audiences for this role?
- To demonstrate your understanding, highlight any experience you have working with mobile games, analyzing player behavior, or developing marketing strategies targeted at mobile gaming demographics. Mention familiarity with free-to-play business models and how they influence player engagement and partnerships.
- What kind of career growth can I expect as a Brand Promotional Partnerships Manager at NaturalMotion Games?
- NaturalMotion Games, as part of Zynga and Take-Two Interactive, offers a strong environment for career growth. The company's commitment to excellence and innovation, along with its recognition as a top employer, suggests ample opportunities for professional development within brand marketing and partnerships.