Marketing Manager - High Blood Pressure Product Line

About Natural Heart Doctor

Natural Heart Doctor (NHD) is a mission-driven health brand serving a large audience of adults (with a strong emphasis on women 50+). We sell education, supplements, and at-home testing through a direct-to-consumer engine built on performance marketing, strong creative, and disciplined conversion optimization.

We’re hiring a dedicated Marketing Manager - High Blood Pressure Product Line to own and grow our High Blood Pressure product line with clear revenue and margin targets.

The Outcome You Own

• $3,000,000 in annual sales
• 50% margin target
• Building and executing the multi-channel plan to hit both

Compensation + Work Setup

• 1099 contractor (30 + hours/week)
• Remote (any time zone)
• Base: $10,000/month
• Bonus: up to $40,000 based on performance
• Start date: March 16

Channels + Budget You’ll Lead

• Paid Media (primary)
• Social
• Organic
• Email
• Partnerships

Annualized spend paced from a $30K/month ad spend environment (you’ll be expected to plan, manage, and optimize spend with disciplined targets and testing)

Resources You’ll Have

• In-house designer / video editor / copywriter
• In-house analyst
• In-house email specialist
• Agency partners (as applicable)

Tools We Use

• Shopify
• WordPress
• GA4
• ActiveCampaign
• Everflow

What You’ll Do

Strategy & Planning

• Build the 12-month growth plan for the BP line: positioning, offers, promo calendar, channel mix, and testing roadmap
• Translate revenue + margin targets into weekly actionable execution plans and measurable KPIs

Performance Marketing Leadership

• Lead paid acquisition strategy and agency execution
• Set testing cadence across creative angles, hooks, landing pages, offers, and funnel steps
• Work with the analyst to track performance, diagnose issues, and make decisions quickly

Conversion + Funnel Optimization

• Drive improvements in CVR, AOV, LTV, and subscription performance
• Partner with creative + email to align messaging across the full customer journey
• Own product-line funnel health: landing pages, PDPs, upsells, and retargeting

Reporting & Accountability

• Maintain a simple weekly scorecard (sales, margin, CAC/MER, CVR, AOV, LTV, email revenue contribution, refund rate)
• Communicate priorities clearly, move fast, and deliver measurable results

What “Great” Looks Like in the First 90 Days

• Clear baseline metrics + scorecard in place
• A working testing system (creative + funnel + offer) with weekly velocity
• Stabilized and improving unit economics toward the 50% margin target
• A 6–12 month roadmap that can be executed against with clarity

Required Experience / Traits

We’re looking for someone who is:

• Results-obsessed and comfortable owning a number
• Fast, decisive, and disciplined with action
• Strong with data, attribution thinking, and performance diagnosis
• Comfortable leading cross-functional execution with in-house creative + analysts + specialists
• Confident managing agencies and holding them accountable

Key skills/competency

• Performance Marketing
• Conversion Optimization
• Revenue Growth
• Budget Management
• Multi-channel Strategy
• Data Analysis
• Agency Management
• Direct-to-Consumer (DTC)
• Funnel Optimization
• Product Line Ownership