SEO Insights Analyst

About the Role

The Websites Team at Nationwide Building Society is seeking a curious, motivated, and insight-driven SEO Insights Analyst. You will play a pivotal role in ensuring members have a simply brilliant experience online by unlocking growth through data. This role offers the opportunity to analyze performance, uncover opportunities, and shape strategies to elevate organic search visibility, traffic, and conversions. You will collaborate closely with content creators, developers, and marketing teams to embed SEO into the company's digital success.

Responsibilities

As an SEO Insights Analyst, you will be responsible for:

• Analyzing organic search data.
• Monitoring performance across key metrics.
• Producing insight-led recommendations for sustainable SEO growth.
• Translating complex data into clear, meaningful insights for stakeholders.
• Collaborating with content, product, development, and marketing teams to shape effective SEO strategy and decision-making.

About You

As a minimum requirement, you’ll have/be:

• Proven analysis and insight experience with a large B2C multi-channel business, using relevant tools and methods to source and analyze data from multiple sources.
• Experience working in the e-commerce division of a large-scale consumer retail organization.
• Demonstrable experience working in a hands-on SEO position.
• Strong understanding of search engine algorithms, ranking factors (including Core Web Vitals, EEAT, and off-site signals), traditional SEO best practices, emerging AEO/GEO optimization techniques, and website performance metrics.
• The ability to build dashboards and interpret complex datasets using tools like PowerBI.
• Experience using SEO tools like Brightedge, SEMRush, and Conductor.
• Proven performance reporting experience, including report design and build.
• Highly proficient in interpreting data and extrapolating trends in a Mobile & Digital environment.
• Able to synthesize information from a variety of sources and translate metrics into actionable recommendations to improve performance.
• Proven commercial awareness and knowledge of digital channels and their use in a retail multi-channel business; knowledge of digital objectives (service/sales etc.), website metrics, and usability.
• Knowledge of website technologies, such as HTML, JavaScript, etc.
• Staying abreast of the latest developments in sourcing insight and the opportunities these present to Nationwide, including looking to new tools, approaches, and data to answer questions beyond what the current toolset alone can do.

Customer First Behaviours

At Nationwide, we value our customer-first behaviours:

• Feel what customers feel
• Say it straight
• Push for better
• Get it done

You can strengthen your application by showing how these behaviours resonate with you.

Benefits

• 25 days holiday, pro rata
• Access to private medical insurance
• Highly competitive pension
• Access to an annual performance-related bonus
• Training and development opportunities
• Generous additional benefits through our salary sacrifice scheme
• Life assurance
• Wellhub – access to a range of health and wellness options
• Up to 2 days of paid volunteering a year

About Nationwide

Nationwide is a member-owned mutual organization. We challenge the financial sector status quo, sharing profits with our members and prioritizing their needs. If you are inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you'll fit right in.

Key Skills/Competency

• SEO Analysis
• Data Interpretation
• Performance Reporting
• SEO Strategy
• Website Analytics
• Content Optimization
• Digital Marketing
• E-commerce SEO
• B2C Marketing
• PowerBI