Social Media Intern

About The National Hockey League

Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world and is one of the major professional sports leagues in the United States and Canada. With more than 1500 employees across the US and Canada, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey. At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone.

Summary

The National Hockey League is seeking enthusiastic interns to join its 2026 Summer Internship Program. The Social Media Intern will contribute to the NHL Social Media Marketing team, assisting with day-to-day operations and significant projects for the summer of 2026.

Essential Duties And Responsibilities

• Assist in 2025-26 post-season debriefs and 2026-27 pre-season strategic planning.
• Contribute to player marketing strategy, ideation, and execution.
• Work across NHL internal departments to execute marketing priorities.
• Support communication with US and CA rightsholders (ESPN, TNT, Sportsnet, and Prime).
• Conduct research, analysis, and insights into emerging social & digital platforms and provide recommendations for how the NHL can activate on them.
• Compile a database of creators and influencers the NHL can work with in the 2026-27 season.

Qualifications

Knowledge Areas/Experience

Required

• Experience in marketing and/or social media.
• Strong comprehension of the sports business industry and trends.
• Understanding of the ever-evolving social landscape.

Preferred

• Specific sports-related experience preferred.

Education/Certifications

• Currently enrolled as an undergraduate student in an accredited university/college pursuing a Bachelor’s degree in a relevant field.

Required Skills

• Ability to communicate across levels and departments within the organization.
• Eager to participate in creative ideation and brainstorms.
• Desire to learn new skills and open to feedback.
• Excellent attention to detail.
• Strong organizational skills.
• Possesses a positive and upbeat attitude towards their job.

Core Competencies

These core competencies reflect the underlying values that are necessary to represent the National Hockey League:

• Accountability
• Adaptability
• Communication
• Critical Thinking
• Inclusion
• Professionalism
• Teamwork & Collaboration

All of our internships are paid at $20/hour. WE DO NOT OFFER SCHOOL CREDIT. APPLICATION DEADLINE IS SUNDAY, MARCH 1, 2026. NO APPLICATIONS WILL BE ACCEPTED AFTER THIS TIME. Thank you for your interest in our internship program. We encourage you to apply to the opportunity that is most aligned with your academic background and/or work experience. With a high volume of impressive applications, only candidates invited for an interview will be contacted. Please do not call or email regarding application status. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Key skills/competency

• Social Media Marketing
• Content Strategy
• Player Marketing
• Digital Platform Research
• Influencer Engagement
• Data Analysis
• Communication
• Project Execution
• Strategic Planning
• Sports Business Acumen