Sr. Manager, Advancement Digital Engagement & P...
@ National Geographic Society

Washington, DC
$112,000
On Site
Full Time
Posted 22 days ago

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Job Details

Overview

The Campaign Engagement and Marketing team at National Geographic Society drives the strategy, development, and execution of a major fundraising campaign. The Senior Manager, Advancement Digital Engagement & Personalization role is responsible for defining and executing a comprehensive digital content strategy to deepen donor and partner engagement by leveraging digital tools including a Customer Data Platform (CDP) and AI-driven personalization.

Responsibilities

  • Digital Engagement Strategy (40%): Develop and execute tailored digital strategies for donor and partner engagement, promote cross-division collaboration, and research emerging digital tools.
  • Digital Content Execution (40%): Oversee high-impact email newsletters and innovative digital experiences such as interactive reports and dynamic stewardship communications.
  • Performance Optimization (20%): Establish KPIs, analyze digital performance metrics, and recommend process improvements.

Educational & Experience Requirements

Bachelor’s degree in Marketing, Business, or related field. 7+ years of digital marketing experience, preferably in a non-profit environment.

Key Skills & Knowledge

  • Digital marketing and content strategy
  • Donor engagement and journey optimization
  • Customer Data Platforms (CDP)
  • AI-driven personalization
  • Digital analytics and performance tracking
  • Email messaging tools
  • Collaboration across teams
  • Data analysis and KPI setting
  • Innovative digital tool usage, including AI and machine learning
  • Non-profit sector understanding

Supervision & Collaboration

No direct reports but may supervise agency and contractor teams.

Compensation & Benefits

Competitive salary range ($109,200 - $115,000) and a holistic benefits package including insurance, retirement, paid time off, wellness programs, and various perks.

Work Arrangement

This is a Hybrid role requiring in-office work at Base Camp two days per week (Tuesday and Wednesday), with additional days optional.

Legal & Additional Information

Candidates must be legally authorized to work in the United States. Visa sponsorship is not available. National Geographic Society encourages applicants even if they do not match 100% of the qualifications.

Key Skills/Competency

Digital Strategy, Donor Engagement, Personalization, CDP, AI, Analytics, Content Execution, KPI, Nonprofit, Collaboration

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How to Get Hired at National Geographic Society

🎯 Tips for Getting Hired

  • Tailor your resume: Highlight digital strategy and engagement skills.
  • Research National Geographic Society: Understand their mission and digital initiatives.
  • Showcase relevant experience: Emphasize CDP, AI, and analytics expertise.
  • Prepare for collaborative scenarios: Demonstrate teamwork and cross-functional success.

📝 Interview Preparation Advice

Technical Preparation

Review Customer Data Platform integrations.
Practice AI and digital analytics skills.
Update knowledge on email marketing tools.
Study innovative digital content trends.

Behavioral Questions

Describe a team collaboration success story.
Explain a time you led digital strategy.
Share a challenge in data-driven projects.
Discuss managing cross-functional initiatives.

Frequently Asked Questions