Senior Manager, Global Fan Engagement Marketing – Brand Initiatives

About the Role: Senior Manager, Global Fan Engagement Marketing – Brand Initiatives

The National Football League (NFL) is seeking a passionate, innovative marketing leader to serve as Senior Manager, Global Fan Engagement Marketing – Brand Initiatives within the league’s Global Fan Engagement Center of Excellence. This role is responsible for executing 1:1, signal-based brand marketing that deepens fan connection, drives sustained engagement, and reinforces the NFL’s global brand across markets, moments, and platforms. The Senior Manager will design and deliver omni-channel 1:1 marketing programs across email, SMS, push, in-app, and web, supporting global brand initiatives, tentpole moments, and always-on engagement programs. Sitting at the intersection of fan data, creative strategy, and marketing technology, this role ensures that brand storytelling is personalized, timely, and consistent across the fan journey. Working closely with partners across Brand Marketing, Sponsorship, Licensing, Events, Data & Analytics, MarTech, Clubs, and partners, this role helps operationalize personalization at scale while maintaining brand integrity, fan trust, and message relevance globally.

Responsibilities

• Execute global 1:1 brand initiatives that deepen fan engagement and strengthen emotional connection to the NFL across markets and platforms.
• Develop and govern enterprise contact and messaging strategies, ensuring consistent brand voice, frequency, and relevance across League, Club, and Partner communications.
• Design and activate signal-based journeys leveraging behavioral, engagement, and contextual data to deliver personalized brand experiences across email, SMS, push, inapp, and web.
• Partner with Brand Marketing and Product Marketing to integrate 1:1 campaigns into tentpole moments (Kickoff, Draft, Super Bowl) and evergreen brand programs.
• Collaborate with Data & Analytics to apply segmentation, insights, and testing frameworks that continuously improve engagement and retention outcomes.
• Activate the MarTech ecosystem (CDP, journey orchestration tools), supporting AIdriven personalization, dynamic content, and scalable execution.
• Lead day-to-day campaign execution, from intake and planning through deployment, QA, and post-campaign reporting.
• Design and implement A/B and multivariate testing across creative, messaging, cadence, and channels to drive continuous improvement.
• Partner cross-functionally with internal teams, Clubs, agencies, and vendors to deliver integrated, on-brand campaigns at scale.
• Ensure compliance with data privacy, consent, and regional regulations across global markets.

Required Qualifications

• 7+ years of experience in CRM, lifecycle marketing, or 1:1 engagement marketing, ideally within global or matrixed organizations.
• Hands-on experience executing omni-channel campaigns across email, SMS, push, inapp, and web.
• Working knowledge of CDPs and marketing automation platforms (Adobe Experience Platform, Journey Optimizer, Campaign, SFMC, or equivalent).
• Strong understanding of brand marketing principles, fan engagement metrics, and lifecycle performance KPIs.
• Experience collaborating across Brand, Data, MarTech, and Commercial teams.
• Comfort operating in fast-paced environments tied to live moments, tentpoles, and global calendars.
• Bachelor’s degree required.

Other Key Attributes / Characteristics

• A brand-first marketer who understands how personalization enhances storytelling without diluting brand equity.
• Highly organized with strong project management skills and attention to detail.
• A clear, proactive communicator who can manage dependencies and align stakeholders effectively.
• Curious and adaptable, with enthusiasm for learning new tools, technologies, and approaches.
• A collaborative team player who thrives in cross-functional, global environments.
• Comfortable balancing structure with flexibility in a role that may require responsiveness outside standard hours due to live events and global time zones.
• A genuine sports fan, with passion for the NFL and the role fandom plays in building lifelong relationships.

Salary / Pay Range & Terms / Expected Hours of Work

This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range. Up to 15% domestic and international travel required. The salary range for this position is $120,000—$145,000 USD.

Benefits Information

To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS

Work Arrangement

At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered. NO RELOCATION ASSISTANCE WILL BE PROVIDED.

Who We Are

The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.

NFL Core Values

• Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
• Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
• Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
• Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.

NFL Leadership Attributes

• Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
• Execute: We take action with precision, delivering results that drive our goals forward.
• Inspire: We motivate others through vision, energy, and a commitment to excellence.
• Live Our Values: We embody our core principles in every decision and action.
• Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
• Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact.

Who You Are (Talent Attributes)

• Embody an enthusiastic, proactive can-do attitude.
• Embrace grit, free from ego or entitlement.
• Excel as a relationship builder, with the ability to influence.
• Eager learner, driven by passion rather than just ambition.
• Encompasses an incredible work ethic with an agile mindset.

Key skills/competency

• CRM Marketing
• Lifecycle Marketing
• Omni-channel Campaigns
• Personalization Strategy
• Marketing Automation
• Data-driven Insights
• Brand Storytelling
• Project Management
• A/B Testing
• Global Marketing