Marketing & Brand Manager

Marketing & Brand Manager

National Digital Trust Company (In Organization) has received conditional approval from the Office of the Comptroller of the Currency to open as a federally chartered trust bank to provide a broad range of digital asset services.

We are building a specialized financial institution addressing the growing demand for digital asset services. Our primary business will focus on digital asset custody, providing secure, efficient custodial and fiduciary services for a variety of digital assets. You will work with foundational systems and processes to help shape our operating model and influence how a new category of financial infrastructure comes to market. We are looking for builders who handle complexity with confidence and tackle ambitious opportunities while keeping pace with this rapidly evolving industry. Let's build this together!

Our Principles

• Greatness is a mindset, not an accomplishment. Mediocrity is unacceptable. Excellence is contagious. We hire people because we believe in their greatness. Now is the time to prove us right.
• Responsibility comes with the territory. Everyone is an owner, which means we share a common vision and mutual accountability. We act in line with our strategic objectives and the trust our customers place in us. We believe there is no such thing as "not my problem." Taking this level of ownership not only drives our collective success but also offers the potential for significant reward.
• Innovation and adaptation are in our DNA. We are in a period of the most dramatic and rapid period of technological change in the history of humankind. Those that stay ahead will thrive, those that don't, won't. We innovate intelligently and thrive on overcoming challenges, to get (at least) a little better every day and ensure our continued growth and success.
• Team first. We are reliable teammates working together toward extraordinary success through honesty and accountability. We believe collaboration knows no hierarchy, and we focus on what matters. We work toward consensus, but, when necessary, we disagree and commit. We know that winners win.

Job Overview

We are looking for a strategic and hands-on Marketing & Brand Manager to elevate our brand, amplify our story, and drive measurable growth. In this role, you will partner closely with Business Development, Sales, Product, and Strategy to deliver high-impact marketing initiatives across owned, earned, and paid channels. You’ll play a critical role in shaping how we show up in the market—building brand awareness, generating demand, and positioning us as a leader in the fintech and digital asset space.

Objectives

• Strategy & Market Insight: Analyze market trends, customer needs, and competitive activity to inform marketing and communications strategies. Help define and evolve brand positioning, messaging, and go-to-market strategy.
• Campaigns & Execution: Develop, execute, and optimize integrated marketing campaigns across owned, earned, and paid channels. Plan and deliver high-impact initiatives including events, sponsorships, partnerships, and CSR programs. Own and manage the marketing calendar, including campaigns, content, and thought leadership.
• Content & Brand: Oversee creation of compelling content including digital campaigns, blogs, case studies, presentations, and newsletters. Ensure all content is brand-aligned, SEO-optimized, and designed to drive engagement and client acquisition. Elevate executive presence and company voice through thought leadership and strategic communications.
• Digital & Social: Manage and grow social media presence (LinkedIn, X/Twitter, and other platforms), driving engagement and brand visibility. Partner with internal stakeholders to ensure consistent, high-quality messaging across channels.
• Collaboration & Enablement: Work cross-functionally with Product, Sales, and Business Development to create marketing materials that support revenue growth. Support sales enablement with tailored content and campaigns.
• Performance & Optimization: Define KPIs and measure campaign performance, ROI, and impact. Use data and insights to continuously optimize marketing programs and inform future strategy.
• Budget & Vendor Management: Manage marketing budget and external agencies, ensuring efficient and effective spend.

What you bring to our company

• 5+ years of marketing experience, ideally in B2B fintech, financial services, or digital assets/crypto.
• Proven track record of building and scaling marketing campaigns that drive awareness and revenue.
• Strong storytelling and content development skills with a sharp eye for brand voice.
• Experience managing multi-channel campaigns (digital, events, partnerships, PR).
• Data-driven mindset with experience measuring performance and optimizing campaigns.
• Ability to thrive in a fast-paced, startup environment with shifting priorities.
• Strong cross-functional collaboration skills and ability to influence stakeholders at all levels.
• Self-starter with excellent time management and ownership mentality.
• Curiosity and interest in blockchain, digital assets, and emerging financial technologies.

We promote diversity of thought, culture, background, and experience. We are an equal opportunity employer, and employment at our company is based solely on one's merit and qualifications directly related to professional competence. We do not discriminate based on race, creed, color, ancestry, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, military or veteran status, or any other characteristics protected by law.

Featured benefits

Employer-provided: Medical, Dental, and Vision insurance, 401(k), life and disability insurance.

Key skills/competency

• Marketing Strategy
• Brand Management
• Digital Marketing
• Content Creation
• Campaign Management
• Social Media Marketing
• Fintech Marketing
• B2B Marketing
• Data Analysis
• SEO Optimization