WNBA Email Marketing Specialist
@ National Basketball Association (NBA)

New York, NY
$87,000
On Site
Full Time
Posted 11 hours ago

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Job Details

Position Summary

The WNBA Email Marketing Specialist role is part of the Fan Acquisition and Engagement team at the WNBA. The position focuses on growing the overall WNBA fanbase and enhancing the fan experience through robust email marketing campaigns. The specialist will handle end-to-end email development, campaign management, content creation, and strategic execution that drives fan engagement and direct-to-consumer objectives.

Major Responsibilities

  • Execute complete email campaign development and management.
  • Create and manage the editorial calendar aligned with marketing goals.
  • Write and edit engaging email copy reflecting the brand voice.
  • Personalize content to boost engagement and conversion.
  • Collaborate with creative teams to produce email assets and templates.
  • Manage and train external production agencies.
  • Perform quality assurance checks and ensure accurate content rendering.
  • Analyze campaign performance with marketing analytics.
  • Conduct A/B testing to optimize subject lines and content.
  • Create reusable HTML/CSS modules compatible across devices.

Required Skills & Knowledge

  • 2-3+ years of experience in Email Marketing.
  • Experience with Email Service Providers, preferably Braze, and related technologies like Movable Ink.
  • Strong grasp of email configuration, deliverability, and performance metrics.
  • Working knowledge of HTML and CSS for email formatting.
  • Excellent writing and editing capabilities.
  • A self-starter with the ability to manage multiple campaigns concurrently.
  • Solid understanding of basketball and the WNBA.

Work Option & Compensation

The NBA offers eligible employees the option to work remotely one day per week. Salary is competitive and based on a bi-weekly rate.

About The WNBA

The WNBA is a progressive basketball league devoted to empowering women in sports, offering a blend of competition, entertainment, diversity, and community outreach.

Key Skills/Competency

  • Email Marketing
  • Content Strategy
  • Campaign Management
  • HTML/CSS
  • Brand Voice
  • Analytics
  • A/B Testing
  • Editorial Calendar
  • Fan Engagement
  • Basketball Knowledge
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How to Get Hired at National Basketball Association (NBA)

🎯 Tips for Getting Hired

  • Customize your resume: Highlight email marketing and technical skills.
  • Research NBA culture: Understand their brand and mission.
  • Showcase project experience: Include campaign management examples.
  • Prepare for interviews: Practice technical and behavioral questions.
  • Follow application tips: Tailor cover letter to WNBA specifics.

📝 Interview Preparation Advice

Technical Preparation

Brush up on HTML and CSS coding.
Practice email A/B testing techniques.
Review email deliverability best practices.
Familiarize with Braze and related platforms.

Behavioral Questions

Describe managing multiple projects simultaneously.
Explain handling creative disagreements briefly.
Discuss adapting to rapid campaign changes.
Detail teamwork in cross-functional settings.

Frequently Asked Questions