Head of Growth

@ NALA

About NALA

NALA is building Payments for the Next Billion, enabling faster, smarter, and fairer transfers for everyone. Since 2022, we have grown 120x, expanded from 9 to 150+ team members, raised over $50M, and were named to the Forbes Fintech 50 in 2025.

Our Products

We operate two core products:

• NALA: A consumer app enabling cheaper, faster, and reliable cross-border payments for the global diaspora.
• Rafiki: A B2B payments infrastructure powering global payments.

Your Mission - Head of Growth

As the Head of Growth, you will lead and scale NALA’s global user growth covering acquisition, activation, engagement, and retention. You will develop and execute a comprehensive strategy working alongside Product, Engineering, and Data teams.

Responsibilities

Strategy & Ownership: Define global growth strategy across paid, organic, and product-led channels, build a growth roadmap, own brand positioning and regional campaigns, set goals and budgets, and align strategies with company objectives.

Team Building & Leadership: Build and manage a high-performing growth team across performance, lifecycle, analytics, and experimentation; establish processes and KPIs; hire and develop talent.

Execution & Measurement: Launch and optimize campaigns (Meta, Google, SEO, referral, influencer, emerging channels); build scalable growth processes and measurement systems; manage metrics such as CAC, LTV, and revenue impact.

Cross-Functional Collaboration: Work with Product and Engineering to integrate growth loops, partner with regional leads for localized strategies, and contribute to company-wide planning and OKRs.

Must-have Requirements

• Proven experience in B2C technology companies at scale.
• Strong track record of optimizing CAC, retention, and LTV.
• Experience in hiring and leading cross-functional growth teams.
• Deep analytical skills, expertise in performance marketing, lifecycle strategy, attribution, and experimentation.
• Effective communication and influence at the executive level.

Nice to Have

• Experience in payments, FX, or remittance.
• Previous founder experience.
• Background in data analytics or growth operations.

Success Metrics

3-month: Deliver a full growth diagnostic, launch initial experiments, finalize hiring plan, establish operating cadence.

6-month: Run weekly growth sprints, scale experiments, report on growth impact, and actively contribute to strategic planning.

Interview Process

• 30-minute interview with the Talent Team.
• 1-hour interview with the Hiring Manager.
• 1-hour assessment and review interview.
• 45-minute leadership interview.

Benefits

• 27 Days Off Plus UK Bank Holidays.
• Birthday Leave.
• Enhanced Parental Leave.
• Global Workspace access at WeWork locations.
• Annual Learning Budget of $1000.
• Team socials, themed snacks, and free coffee.

Key skills/competency

• Growth Strategy
• Performance Marketing
• User Acquisition
• Retention
• Data Analytics
• Leadership
• Experimentation
• Team Building
• Product Collaboration
• Campaign Optimization