Senior Marketing Operations Manager
N8n
Job Overview
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Job Description
Senior Marketing Operations Manager at n8n
Your main goal will be to build and own n8n’s marketing operations backbone—maturing Customer.io, standardizing tracking/attribution, and accelerating high-quality campaign execution that Marketing and RevOps can trust.
Responsibilities
Customer.io ownership & lifecycle orchestration
- Lead end-to-end ownership of Customer.io: audience architecture, templates, journeys, and experimentation.
- Design and launch lifecycle programs (activation, nurture, product updates) with clear entry/exit rules and rate limits.
- Improve deliverability and list health through segmentation, preference management, and hygiene routines.
Tracking, attribution & data governance
- Define and enforce UTM, naming, and campaign ID standards that make performance measurable across tools.
- Implement pragmatic multi-touch attribution with CRM/BI alignment and clear definitions for sourced vs influenced.
- Partner with RevOps/Data to ensure accurate event mapping, field syncs, and SLAs for data quality.
Campaign build, QA & launch velocity
- Translate briefs into segmented sends and journeys; build, test, and launch with speed and precision.
- Run a rigorous pre-flight QA checklist (merge tags, fallbacks, links/UTMs, consent, quiet hours, seed tests).
- Set and improve SLAs from intake to launch, reducing cycle time without sacrificing quality.
Reporting & insights for decision-making
- Ship self-serve dashboards on campaign performance, deliverability health, and lifecycle conversion.
- Establish weekly operating metrics and readouts that inform budget, targeting, and experiment priorities.
- Diagnose anomalies and propose data-driven iterations to lift activation and engagement.
Process, enablement & documentation
- Create playbooks, templates, and intake processes that scale execution across Marketing.
- Host office hours and partner training so teammates can brief better and self-serve within guardrails.
- Maintain clear documentation for journeys, schemas, and standards to ensure continuity.
MarTech stack & integrations
- Audit the current stack and recommend integrations or automations that reduce manual work.
- Collaborate with Engineering/Product for event instrumentation needed to power lifecycle triggers.
- Evaluate build vs buy trade-offs and drive well-scoped improvements that deliver impact in 60–90 days.
REQUIREMENTS
Must-haves
- 📧 Hands-on email ops (Customer.io preferred): You’ve owned campaign builds, journeys, templates, and QA end-to-end.
- 🧭 Tracking & attribution rigor: You enforce UTM/naming standards and can stand up practical multi-touch attribution with RevOps/CRM.
- 📊 Data fluency: You’re comfortable with metrics, funnels, and lightweight analysis (spreadsheets/BI; basic SQL a plus) to inform decisions.
- 🧩 Process mindset: You run structured intake, SLAs, and documentation; stakeholders trust your clarity and attention to detail.
- 🛡️ Compliance awareness: You respect GDPR/consent, manage suppressions/frequency caps, and bake compliance into workflows.
- ⚡ Bias to action: You pair strategic thinking with willingness to build, test, and iterate quickly.
Nice-to-haves
- 🔌 Integrations & RevOps tooling: You’ve connected marketing systems to CRM/warehouse and understand reverse ETL patterns.
- 🧪 Experimentation chops: You design A/B tests and holdouts and read results beyond vanity metrics.
- 🧱 PLG/dev audience context: You’ve supported open-source or developer-focused products with lifecycle programs.
- 🧾 SQL & event modeling: You can express segment logic in pseudocode/SQL and reason about product-triggered messaging.
Why join us?
At n8n, your work won’t disappear into a slide deck. You’ll be the owner of the systems and standards that power how we communicate with hundreds of thousands of builders—and how we prove Marketing’s impact on pipeline. You’ll partner closely with Growth, Product Marketing, and RevOps, shaping our lifecycle strategy in a remote-first, high-trust culture that values autonomy, experimentation, and craftsmanship. You’ll join one of Europe’s fastest-growing SaaS companies in the AI workflow space, where your decisions will directly influence revenue efficiency and product adoption. Sound like a challenge you’re excited to take on? Apply now — and help us build the future of automation.
Key skills/competency
- Marketing Operations
- Customer.io
- Lifecycle Orchestration
- Tracking & Attribution
- Data Governance
- Campaign Management
- Process Improvement
- MarTech Stack Management
- SQL
- GDPR Compliance
How to Get Hired at N8n
- Research n8n's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor.
- Tailor your resume: Customize your application to highlight hands-on experience with Customer.io, marketing attribution, and data fluency specific to marketing operations.
- Showcase process excellence: Prepare to discuss how you've designed and improved marketing processes, SLAs, and documentation to drive efficiency and quality.
- Demonstrate analytical skills: Be ready to share examples of using data (spreadsheets, BI, basic SQL) to inform marketing decisions and diagnose anomalies.
- Highlight collaboration and impact: Discuss instances of successful partnership with RevOps, Data, Engineering, and Product teams to achieve marketing and business objectives.
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